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It's Official: 'Passion' Trumps the 'Code'
Human Events Online ^ | 30 May 2006 | Mary Claire Kendall

Posted on 05/30/2006 12:24:57 AM PDT by Aussie Dasher

The media buildup of The Da Vinci Code is now history.

(Or, at least, should be; though, it was curious a week out—at the start of the Memorial Day weekend when everyone was relaxing at the beach, or the equivalent—to see all the Code coverage, including Dateline’s Dan Brown interview and Anderson Cooper’s 360º “decoding” feature.)

Now, it’s time to weigh the hype against the raw numbers.

(Which, no doubt, the media conglomerates are watching closely, as well, and may explain NBC’s and CNN’s renewed attention to yesterday’s news.)

According to IMDb Box Office figures, the “all time” top 10 grossing films “for USA” are:

Titanic (1997)—$601 million Star Wars: Episode IV: A New Hope (1977)—$461 million Shrek 2 (2004)—$436 million E.T.: The Extra-Terrestrial (1982)—$435 million Star Wars: Episode I: The Phantom Menace (1999)—$431 million Spider-Man (2002)—$404 million Star Wars: Episode III: The Revenge of the Sith (2005)—$380 million The Lord of the Rings: The Return of the King (2003)—$377 million Spider-Man 2 (2004)—$373 million The Passion of the Christ (2004)—$370 million

Except for the sleeper hit ET, the top 10 films released at or around the same time of year as The Da Vinci Code, packed real punch in their first week—with U.S. box office totals ranging from $148.5 million for Shrek 2, released May 15, 2004—to $207 million (i.e., first eight days) for Star Wars: Episode I, released on May 21, 1999.

Star Wars: Episode III is, perhaps, a better comparison, given its release on May 19, 2005—exactly one year to the day before The Da Vinci Code. The week one U.S. take? A cool $191,363,000.

The Da Vinci Code, on the other hand, grossed a mere $102,481,037 (U.S.) its first week.

Now, $102.48 million is not exactly chump change. But, when you consider Ron Howard risked $125 million of Sony’s money making the film and another $125 million marketing the film, it’s underwhelming.

The comparison to The Passion of the Christ, dramatically depicting the last three days of Christ’s life on earth—faithful to the Gospels—is illustrative.

The Passion’s first week U.S. take was $144.6 million—a figure all the more impressive considering that it cost less than one-fourth (i.e., $30 million) what The Code cost to make and significantly less to market—much of the buzz generated under the radar screen among Christian communities across America, who, viewing the film, then sent out multitudinous e-mails to friends and family, encouraging them to see it. As with The Code, while The Passion’s impending release generated much free media, unlike The Code, that media was largely negative—not exactly a harbinger of a runaway hit. But, The Passion stands firm at No. 10 on the list of top grossing films.

But then Hollywood should know what Cecil B. DeMille, producer of The Ten Commandments, knew: Blasphemy doesn’t pay. For even now, this Memorial Day, The Da Vinci Code, IMDb reports, has now fallen to No. 2, behind X Men: The Last Stand and has grossed, as of Day 8, $145.5 million in U.S. sales, which falls well behind the compared films when, at the same point, sales all exceeded $150 million—most hovering around $200 million.


TOPICS: Culture/Society; Extended News; News/Current Events
KEYWORDS: boxoffice; davincicode; passionofchrist; thepassion
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1 posted on 05/30/2006 12:25:02 AM PDT by Aussie Dasher
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To: Aussie Dasher

What an interesting spin. You'd think that DC was akin to Police Academy V in total revenue.

The more people tell me this movie is bad, the more I want to see it.


2 posted on 05/30/2006 12:41:31 AM PDT by sully777 (wWBBD: What would Brian Boitano do?)
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To: Aussie Dasher
Will Hollywood ever get the message? America is for all intents, Christian, conservative, and loves family movies.

I wonder when the code will end up in the $5.50 bin at Walmart? Any bets?
3 posted on 05/30/2006 12:43:42 AM PDT by JSteff
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To: Aussie Dasher

So, where does that leave X-Men?


4 posted on 05/30/2006 12:44:21 AM PDT by shuckmaster (An oak tree is an acorns way of making more acorns)
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To: Aussie Dasher

I don't know when I've seen the cheerleading MSM so ga-ga over the release of a movie. This article is the first I've seen that doesn't tout the movie as a huge blockbuster.


5 posted on 05/30/2006 12:45:35 AM PDT by YaYa123
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To: shuckmaster

http://www.newsday.com/entertainment/news/wire/sns-ap-box-office,0,2712744.story?coll=sns-ap-entertainment-headlines

AP Entertainment

'X-Men' Scores Record Holiday Opening
By GARY GENTILE
AP Business Writer

May 29, 2006, 3:47 PM EDT


LOS ANGELES -- The superhero epic "X-Men: The Last Stand" proved magnetic over the Memorial Day weekend, taking in $120.1 million, the biggest opening ever for the holiday weekend.

Preliminary estimates also gave the latest installment of the comic book franchise the fourth best three-day opening ever and the best single Friday in movie history with a gross of $45.5 million....."


6 posted on 05/30/2006 12:49:46 AM PDT by YaYa123
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To: YaYa123

I've heard the latest X-Men isn't as good as the first two.


7 posted on 05/30/2006 1:28:08 AM PDT by BigSkyFreeper (There is no alternative to the GOP except varying degrees of insanity.)
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To: Aussie Dasher
"Wa wa wa. I'm offended. Someone has mocked my religion."

You all sound like a bunch of liberals.

8 posted on 05/30/2006 1:28:18 AM PDT by opinionator
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To: BigSkyFreeper; All
You've heard it backwards. Just saw "X-Men: The Last Stand" today.

In my opinion, the first movie was so-so, the second one was very good, this one is awesome. In every sense of the word - phenomenal acting by Ian McKellen, Patrick Stewart, Hugh Jackman & co.

The story is never betrayed by cutesy acting and the suspension of disbelief is impressive (think 'Lord of the Rings')

The final 15 minutes or so contains one of the most fantastic - and 100% realistic special effects scenes ever filmed. I don't want to say more so as not to spoil the surprise - when you see it you will know what I am talking about...

9 posted on 05/30/2006 2:02:48 AM PDT by Al Simmons (Hillary Clinton is Stalin in a Dress)
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To: opinionator

It's not just the religion angle. The historical backdrop is utterly fallacious as well. This is supposed to be "historical fiction" and in that genre it is essential that the facts are correct. (Believe me, I was a librarian.) Brown couldn't even get historical facts right. I guess that's what happens when you let your wife do the research!!


10 posted on 05/30/2006 2:04:37 AM PDT by singfreedom ("Victory at all costs,.......for without victory there is no survival."--Churchill--that's "Winston")
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To: opinionator

I wasn't offended by the religion angle, but I was offended that the movie didn't make one lick of sense.

A dying man has time to leave cryptic clues all over the Louvre, including stripping naked and carving a pentagram onto his chest, so that the world's leading expert on symbols will help his grand daughter find a particular church? Why not just pick up the freakin' cell phone?


11 posted on 05/30/2006 2:16:31 AM PDT by Question Liberal Authority (Worst. Tagline. Ever.)
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To: singfreedom

Even if the historical backdrop was 100% true, the movie still doesn't make one lick of sense.

You've got some pile of bones, allegedly Mary Magdalene. You've got some woman, allegedly her descendent. If it can ever be proven that the woman is related to the bones, the entire Christian religion will come to a screeching halt.

Bull Hockey. You still need a leap of faith to believe the woman in the tomb is Mary Magdalene. Even if it is Mary Magdalene, you still need a leap of faith to believe that she had children by Jesus and not some other person. Then you need a further leap of faith to believe that this somehow disproves Jesus was divine.

Even so, The Da Vinci Code could have been fun if it didn't take itself so gosh darn seriously. A couple years back there was a movie called National Treasure with pretty much the same Knights of Templar conspiracy theory angle, but it was a much more enjoyable movie because it didn't drone on about how anyone who wasn't part of the conspiracy was a pathetic dupe.


12 posted on 05/30/2006 2:26:30 AM PDT by Question Liberal Authority (Worst. Tagline. Ever.)
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To: sully777
$464,981,000 after two weekends. I don't think Ron's hearing the same message.
13 posted on 05/30/2006 2:34:49 AM PDT by js1138 (Well I say there are some things we don't want to know! Important things!")
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To: Aussie Dasher
Mel Gibson's Passion passed the $1 billion mark quite a while ago. There IS no other movie to which it can be compared.

The Passion makes the rest of Sleazywoodians look EXACTLY like what they are: pimps and prostitutes.

14 posted on 05/30/2006 2:38:08 AM PDT by starfish923 (Socrates: It's never right to do wrong.)
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To: BigSkyFreeper
I've heard the latest X-Men isn't as good as the first two.

You must have been contacted by the crack smoking division of the american populace. This X Men was the best of them all. The plot twists, effects and drama of the story were awesome.

15 posted on 05/30/2006 2:39:47 AM PDT by Centurion2000 (The social contract is breaking down.)
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To: Al Simmons
You've heard it backwards. Just saw "X-Men: The Last Stand" today. In my opinion, the first movie was so-so, the second one was very good, this one is awesome. In every sense of the word - phenomenal acting by Ian McKellen, Patrick Stewart, Hugh Jackman & co. The story is never betrayed by cutesy acting and the suspension of disbelief is impressive (think 'Lord of the Rings') The final 15 minutes or so contains one of the most fantastic - and 100% realistic special effects scenes ever filmed. I don't want to say more so as not to spoil the surprise - when you see it you will know what I am talking about...

Glad to hear this. I WILL see X-Men III....plus the new Superman and Pirates.

16 posted on 05/30/2006 2:41:18 AM PDT by starfish923 (Socrates: It's never right to do wrong.)
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To: Question Liberal Authority

My husband and I LOVED "National Treasure"!! It's one of our all time favorites. We bought the DVD and watch it every time it comes on the movie channels. We love it precisely because it treats the plot so lightly and it does give some very REAL glimpses of history. To see the inside of Independence Hall, Library of Congress, etc., is just TOOOO COOL.....


17 posted on 05/30/2006 2:43:56 AM PDT by singfreedom ("Victory at all costs,.......for without victory there is no survival."--Churchill--that's "Winston")
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To: Aussie Dasher

So, movies are now like voting?


18 posted on 05/30/2006 3:04:23 AM PDT by durasell (!)
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To: singfreedom; opinionator
The historical backdrop is utterly fallacious as well. This is supposed to be "historical fiction" and in that genre it is essential that the facts are correct.

That's not essential for historical fiction, actually. Usually, in fact, the more accurately historical fiction hews to all the historic details, the more boring it is, since that straitjackets the story so much. There are some happy exceptions, of course, but in general "historical fiction" is usually a mix of historic facts/settings/people, and a healthy dose of "poetic license".

19 posted on 05/30/2006 3:06:02 AM PDT by Ichneumon (Ignorance is curable, but the afflicted has to want to be cured.)
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To: Ichneumon

I just wanna see something blow up and/or a sword fight.


20 posted on 05/30/2006 3:07:45 AM PDT by durasell (!)
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