This is a way to get the Sun into the hands of the important people.
Posted on 05/09/2006 8:45:07 AM PDT by Grampa Dave
Press Release Source: The Baltimore Sun
Sun Readership Up as Circulation Declines Slow Monday May 8, 5:58 pm ET Sun Issues Correction to ABC FAS-Fax Release
BALTIMORE, May 8 /PRNewswire-FirstCall/ -- Even as the latest Audit Bureau of Circulations FAS-FAX release showed The Sun's recent circulation declines slowing, new research shows the paper's readership actually growing. The March ABC Publisher's Statement shows Sun overall daily (Monday - Friday average) circulation down about 3% and Sunday down about 6.6%, largely reflecting the newspaper's continued reduction of bulk or third-party sponsored distribution. (A mistake in ABC's original release this morning erroneously reported that The Sun's daily circulation was down 9.3%.)
For the reporting period that ended March 30, 2006, The Sun reported overall average daily circulation (Monday through Friday) of 236,317, down from 243,737 in March 2005. Average Sunday circulation was 401,918, down from 430,675 a year ago.
But the Sun circulation most valued by advertisers, individually paid circulation (home delivery plus single copy), was essentially flat for the reporting period, dropping just 1.2% daily and 1.8% Sunday. In addition, the latest data from the Baltimore Sun's consumer tracking study -- which measures daily newspaper readership by asking market adults "Did you read The Sun in the last week?" -- shows a gain of approximately 100,000 in the paper's weekly readership since the last time the survey was conducted in October 2005.
"While total circulation of The Sun is slightly lower, clearly the paper is getting into the hands of more people who are reading it," says Baltimore Sun Vice President of Circulation Louis Maranto. "We believe the improvement reflects the increased volume of state and county news, as well as readers' growing levels of comfort with the redesign we introduced last fall. The growth in readership combined with the slowing of individually paid circulation declines validates our decision to reduce our bulk distribution and focus on getting the paper into the hands of people who are actively seeking it out."
The Baltimore Sun is Maryland's leading news and information company, reaching more than 1.2 million readers and more than 75% of market adults every week. Founded in 1837 and acquired in 2000 by Tribune, the company publishes The Sun, baltimoresun.com, the Patuxent and Homestead community newspapers and multiple niche print and online publications.
-------------------------------------------------------------------------------- Source: The Baltimore Sun
What utter Enron type of BS this is. How do these clowns know that more important people have their hands on this stinking fishwrap?
What may be happening is they are leaving free fishwraps at every doctor/dentist office and law office like the San Francisco Gayrhonicle has been doing for about a year.
FYI and fun.
What a load is being put forth by the Sun's top liars.
Just shows there's lots of Liberals in Maryland who are lining their bird's cage.
Just because more bums are using yesterday's newspapers as blankets doesn't mean they're reading them too.
Classic Lib Lie:
If you don't like the real numbers make up new ones.
Readership is up, because they hang the sports page in the public restroom stalls.
Here is the story I tell liberals:
Once upon a time I used the Sun exclusively to line my bird cage. Unfortunately, my bird died because of an intestinal blockage resulting from its refusal to crap on a bigger piece of crap.
There must be a lot bird cages in Maryland.
I know the old fashioned crab houses around the bay use newspapers on their wooden block tables to crack the crabs on. Maybe this is what this liar is talking about getting this ******* into the hands of important readers.
Maybe the Homeless or Housing Deprived Genius are the important people getting their hands on this waste of trees.
This is a way to get the Sun into the hands of the important people.
The question is, how many people read the Baltimore Sun on its website? I hardly buy the paper anyone, since almost everything in the paper is on their website for free.
"Classic Lib Lie:
If you don't like the real numbers make up new ones."
Amazing aren't they. They got away with this before the internet and Free Republic. They can't any more.
"The Sun celebrating recent circulation declines slowing reminds me of rabid barking moonbats celebrating losing by less in elections."
That was an absolute belly grabber.
That lie should cost him and his bird diaper of a biased "News"paper a ton in advertiser law suits.
"newspaper readership by asking market adults "Did you read The Sun in the last week?" -- shows a gain of approximately 100,000 in the paper's weekly readership since the last time the survey was conducted in October 2005.
"While total circulation of The Sun is slightly lower, clearly the paper is getting into the hands of more people who are reading it," says Baltimore Sun Vice President of Circulation Louis Maranto."
Or could it be that because of single summer event like the Preakness, 25,000 families of four who were using the rag for puppy papers actually read the lifestyle section on one singular weekend?
"What is that line from Spinal Tap? "It's not that our audience is getting smaller, they are getting more selective." Something like that.
I keep wondering when Fox decides to run a sit com based on the dinosaur fishwraps and the mediots who work for the dinosaur fishwrap.
This news item would be good for at least one or two shows.
They lost the C-Mart account.....it carried them.
I think that we will see hundreds of class action lawsuits across the nation against the publishers/owners/editors of fishwrap for fraud re their circulation numbers.
The corporate culture of the Dinosaur fishwraps is base on lying. If they print their lies and sell them as news, one can only imagine what they do with their paid circulation numbers.
Well, everyone they know reads it. The same people also did not vote for Bush so there must have been some sort of election fraud.
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