Posted on 05/05/2006 7:15:11 AM PDT by sonsofliberty2000
(CNSNews.com) - The management of The Los Angeles Times said a musical promotion for Paramount Pictures' upcoming movie, "Mission: Impossible III" was designed to turn the "everyday news rack experience" into an "extraordinary mission." But the stunt created a real mission for federal law enforcement officers who had to evacuate patients and staff at an area veterans' medical facility last week.
The plan was to conceal digital audio players in 4,500 randomly selected newspaper boxes around Los Angeles and Ventura County. When newspaper buyers opened the racks, the six inch long, two-and-a-half inch wide red plastic boxes -- connected to activator switches on the news rack doors -- would play the easily-recognizable "Mission: Impossible" theme song.
A photo of the movie's star, Tom Cruise, adorned a promotional poster on the front of the racks, although there was no warning that the doors had been rigged to play music.
Despite the simplicity of the plan, the digital audio players and the red, white and black wires leading to their activator switches did not stay concealed. One newspaper buyer saw the device and switch, thought it was a bomb and called authorities. After an inspection of the newspaper rack could not determine whether the device was explosive, the Los Angeles County Sheriff's Department bomb squad blew up the newspaper rack.
Veterans Affairs spokeswoman: "Lives were at risk"
Authorities received numerous reports of other L.A. Times news racks containing what callers believed to be bombs. Perhaps the most serious was in West Los Angeles, where as many as 300 people, including some 50 patients, were evacuated from the Veterans Affairs Administration's Ambulatory Care Center. A newspaper buyer had reported a suspicious object in the news rack inside the main hospital building.
Darryl Blackwell, the chief of police for the V.A.'s Greater Los Angeles Health Care System, said two floors of the building's west wing were closed for almost two hours, which "severely disrupted" patient care.
"In today's society, after 9/11 everyone is really concerned about their protection, particularly on federal property," Blackwell said. "We have a bunch of warriors here, former warriors, who are being treated and we're concerned about their safety as well as that of the employees."
Travel on the 405 Freeway -- the busiest highway in the nation, which runs through the West Los Angeles V.A. campus -- was also disrupted as traffic was stopped to make way for emergency vehicles.
"Overall, it was a pretty difficult time for V.A. Medical Center," Blackwell said.
Nikki Baker, public affairs specialist for the V.A. in Los Angeles, was more direct.
"Lives were at risk. Doctors could not get into the building. The evening shift personnel, also, could not get into the building," Baker said. "There were operations that needed to be performed and people were really at a standstill because of this."
Calls to Paramount Pictures and The Los Angeles Times were not returned prior to the filing deadline for publication of this article. In a previously released statement, John O'Loughlin, the newspaper's senior vice president for planning, said the boxes were supposed to be hidden from customers.
"This was the least intended outcome," O'Loughlin said. "We weren't expecting anything like this."
But the newspaper's own security director, who is a retired L.A. County Sheriff's sergeant, acknowledged in the newspaper's report on the incidents that the assumptions made by the customer who called the sheriff's office and by the deputies on the bomb squad were logical.
"With the wires leading to the micro-switch on the news rack doors," Mike LaPerruque told reporters, "I can easily see how someone might have misconstrued it as an improvised explosive device."
While there were no reports of injuries or negative consequences to patients as a result of the evacuation at the V.A. facility, Baker is still not happy with the newspaper or the movie studio.
"The Los Angeles Times and Paramount Pictures had the financial means and human resources to install these 4,500 small music boxes all over the city," Baker said. "But, they didn't think about us. They didn't think about our patients.
"The lack of foresight and the absolute failure to adequately communicate this information to us," she continued, "was just really uncalled for."
Despite the problems caused by the digital audio players, they will remain in news racks until two days after the movie's May 5 opening.
Yesterday I popped onto Drudge and had to click away. The top ad banner was strobing like crazy...it hurt just to look at it.
And the advertisers just don't seem to get it when it comes to repeatedly hitting people over the head with commercials. The caveman ads you refer to are the ones from Geico right? Their entire campaign has been going downhill since they made that gecko talk in my opinion.
MI1 was fascinating for precisely ten minutes until Kirsten-Scott-Thomas got killed: then it was only "ok". MI2 was tedious right from the start. I do not plan to watch MI3
Whenever possible I record or time-shift shows on DVR just to be able to speed through the commercials. Even the mute button on live shows provides little relief when interminable commercials and inane promotions are repeated every few minutes.
I look forward to reading about the arrests over this incident.
If the cops blow up all L. A. Slimes newspaper racks it will be no loss.
But then the liberals will be said. But that may not matter soon. Did y'all see that Mexico is going to legalise most forms of currently illegal drugs, such as cocaine, marijuana and PCP? Before long, the Border Patrol won't just be dealing with Mexicans heading north, they'll be having to deal with Californians heading south.
I never saw the movie, but I remember the tape recorder at the beginning of the show saying that the tape will self-destruct in five seconds. That could be a big deal in a vending machine full of flammable newspapers!
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