What no story about how he found a horse's head in his bed! Heck, why not pin a medal on his chest and call it a day. Totally dumbass story.
Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name. Snapper can continue to be top-of-the-line (but what kid is going to buy one if his father bought a Wal-Mart model?) and the other model can be the cheapest they can make.
To sell to Walmart they would have to sacrifice the majority of their current, successful business.
Selling low end products will eventually harm their product name on the high end. It sounds like partnering with Walmart could provide short term gains, but would be bad for the long term viability of the company unless they completely changed the nature of their business to match what Walmart needed.
You are so right. Imagine, a story about business on a business page. Un-freaking-believable.
So that is why youre reading it eh? Takes one to know one.
Agree ... this is a story without any point whatsoever. Lots of companies don't sell consumer end-use products at Walmart for good commercial reasons. I doubt that the CEO of Tiffany lies awake wondering whether his products should be on display in the jewelry department.
I'd say it was interesting, a slice of life in the world of the entrepreneur. Certainly no morality play, however, and the fact that many people cannot afford a 500 dollar lawnmower is not lost on the "hero", either, who acknowledges that WalMart provides a great service.
They talk like price/position is something new instead of what they teach first year Business majors.