[AmishDude]

Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name. Snapper can continue to be top-of-the-line (but what kid is going to buy one if his father bought a Wal-Mart model?) and the other model can be the cheapest they can make.

[untrained skeptic]

Makes for short term gains, but trashes your brand name long term.

[tarator]

Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name.

WalMart wanted the brand Snapper. Another brand name would not do.

[dmz]

Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name.
_______________________

Walmart didn't want another brand name, which you'd have known if you'd read the article. They wanted cheaper (literally) with the Snapper name.

There is a reason why some people go on to be business executives, and some go on to be, say, math teachers.

[moehoward]

"Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name."

Walmart already has these. It want's "the "Snapper" nameplate. Reducing quality for the lesser version would damage the higher ends reputation.

[Howlin]

Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name

Kenmore.

[Young Scholar]

Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name.

I doubt "the moron" became a CEO through stupidity. What's your executive experience?

[Dead Dog]

Yah, worked for black and decker...oh wait, nobody buying quality will consider black and decker..hence they had to buy DeWalt.

Crap products produce Crap branding. People remember.

[Oberon]

Of course the moron doesn't understand the well-worn tactic of making a cheaper model under another brand name.

Yeah, Jim Weir, former CEO of Simplicity, is a moron.

Are you a CEO? Or are you dumber than Jim Weir?