The music featured in so many TV commercials is evidence that Madison Avenue knows us baby boomers have a grip on the cash and the remote control.
At any rate, I might actually watch the halftime show this year. Last year? I and millions of other baby boomers tuned out.
"Gen-Xers" needn't fret too much; next year it'll be your turn again with your Justin Timberlakes, Britney Spearses, Christina Aguileras, etc. Maybe you'll get real lucky and have some rap and/or metal cr*p. Meanwhile, our TV will be switched to pretty much anything else, and I'll be over at the appetizer table. ;O)
It also shows the staying power of music created by people who actually had musical talent. The Stones (and many of their 1960s-1970s counterparts) may not have been very pretty or been able to dance a choreographed routine on stage very well but they could write some great songs!
I watched "Live 8" last July and immediately noticed how well these old rock dinosaurs performed in regards to today's lip-synching, "couldn't play a guitar if my life depended on it" pretty enough for MTV, mass produced pop-tarts and himbos and their bland, bubblegum music. Music today is garbage and will never be remembered.
There are good bands out today but no one will ever know who they are because they aren't pretty boys and can't dance so MTV and the big record companies will never play them.