Posted on 12/14/2005 9:22:54 AM PST by Diago
American Girl Tries to Restore Image, Pro-Life Group Declares Victory
To: National Desk
Contact: Ann Scheidler of the Pro-Life Action League, 773-777-2900, 312-965-1030 cell, ann@prolifeaction.org
CHICAGO, Dec. 14 /Christian Wire Service/ -- "American Girl is trying to restore its wholesome image with pro-life families," said Ann Scheidler, executive director of the Chicago-based Pro-Life Action League. "Their efforts at damage control show how effective our protest and boycott have been."
"In contrast to American Girl's affiliation with pro-abortion Girls Inc, they have just launched a major ad campaign, designed to protect girls from growing up too fast," said Scheidler. "The sudden about-face is clearly a response to our boycott of American Girl during the Christmas shopping season."
The "Save Girlhood" ad campaign, the first ad campaign in the company's history, seeks to preserve girls' innocence and suggests wholesome, fun activities for girls and their parents. The campaign includes a new website, www.savegirlhood.com.
"The 'I Can' bracelet project which funded Girls Inc. abruptly comes to an end December 26," said Scheidler. "This new 'Save Girlhood' project proves that consumers can demand integrity from a company by refusing to buy its products when it betrays its consumers' trust."
"The League's boycott and the pickets have been highly successful. We are happy that American Girl is trying to win back our confidence. But we continue to be watchful," said Scheidler.
The Pro-Life Action League called for a boycott of American Girl on November 1, to continue through the Christmas shopping season. The League held pickets at American Girl Place in Chicago on November 25 and December 3, and at American Girl Place on Fifth Avenue in New York on December 10.
American Girl began de-emphasizing the "I Can" project within days of the League's first press release decrying the link with Girls Inc. Bath and Body Works, the only other outlet for purchasing the "I Can" bracelet, quit the project in late November. The League has distributed thousands of "You have betrayed our trust" brochures.
The Pro-Life Action League is the nation's largest activist pro-life organization. For further information please see www.prolifeaction.org.
This is great news and I'm happy I did my part in not purchasing from American Girl this year.
Hit 'em where it hurts, in the pocketbook. I don't think it would take a marketing genius to figure out that radical feminists and their ilk are NOT buying "American Girl" dolls for their daughters.
Well done!
That's too bad. The upcoming "L'Shaniqua: American Girl" doll was really quite an engineeing accomplishment. The doll had an inflatable stomach that would deflate once the child pressed the "ABORT IT!!" button on the doll's back.
Goodness, that was uncalled for.
*boggles*
Yes, I guess Americal Girl realized that they should listen to the pro-life groups since the "other side" isn't producing as many American Girls these days themselves... if you know what I mean.
Shhh...Planned Parenthood is lurking...
I'm delighted at the corporate response, although perhaps it would be a bit more becoming with a little less chest thumping.
Gotta rally the troops and show that YOU can make a difference! Also, a little chest thumping is in order when evil is dealt a blow.
Oops, my bad! I forget to close the sarcasm tag.
(I don't think it would take a marketing genius to figure out that radical feminists and their ilk are NOT buying "American Girl" dolls for their daughters.)
You're right. Their daughters are likely to have been aborted.
My wife has been a collector of American Girl dolls and has purchased dolls for our granddaughters. However she stopped doing business with the company when the story first surfaced.
Me too.
I always appreciate it when liberals can pull their heads outta their keesters long enough to make a rational business decision.
Means there is hope for them.
Thanks!
I agree. Sometimes I think we do ourselves harm that way. A public statement that we are delighted with the recent decisions of American Girl would have sufficed--and gotten the point across. I think this discourages corporations from responding adequately in the future.
The wife and I are waiting for AG to
purge its internet link to recommended
booklets that support lesbianism as
normal activity in a girl's life.
We always bougtht AG dolls/accoutrements
for the little ladies in our family.
None ordered for the past two years now.
I braved the bitter cold last weekend to protest at their Manhattan store..
Protests can be effective...
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