[Abcdefg]

See here:
http://www.sears.com/sr/javasr/product.do?BV_UseBVCookie=Yes&vertical=LAWN&pid=07187658000&subcat=Outdoor+Decorations+%26+Figures
"Brilliant Christmas Pathmarkers"
Apparently, not all Sears departments are afraid of the word.

[i.l.e.]

Apparently, not all Sears departments are afraid of the word.

Could the wishing tree wordage be the independent actions of a politically correct employee and not company policy? Does each store unit print up its own signage with its own verbage?

I can't imagine Wishing trees would sell well in hispanic neighborhoods. They understand the real meaning of Navidad.

[righthand man]

try this link for Sears:

http://www.sears.com/sr/javasr/search.do?BV_UseBVCookie=Yes&verticalFullName=&keyword=christmas&displayTarget=searchresults&gobutton.x=13&gobutton.y=15

over 600 items listed for Christmas