Could the wishing tree wordage be the independent actions of a politically correct employee and not company policy? Does each store unit print up its own signage with its own verbage?
I can't imagine Wishing trees would sell well in hispanic neighborhoods. They understand the real meaning of Navidad.
Feliz Navidad ~ Jose Feliciano...
Sears wants to wish you a Merry Christmas,
from the bottom of your pocketbook.
Our Sears is 5 mi. from the border. We'll see how their little campaign plays here.