I think this is where the author of the article would suggest you are wrong. If it takes 100 BTUs of energy in one form to produce 50 BTUs of energy in another form, it might make a lot of sense to capitalize on such a project if the first form of energy is very cheap and the second form is worth a lot of money.
Heck -- just look at all of the energy it takes to dig a ton of coal out of the ground in Wyoming, move it more than a thousand miles to the Midwest on a diesel-powered train, and burn it in a plant that generates electricity. That can't possibly make sense from an "energy consumed vs. energy produced" standpoint, but it must make sense from an economic standpoint because it's done all the time.
Of course, this analysis omits the cost of the existing infrastructure and labor, presumably also included in the costs of obtaining the coal. That is a hard nut, because it is not as friable as money - or energy for that matter. And owners will often operate a money loosing infrastructure (the airlines, LOL) for a long time before being extinguished.
This proves my "high rank vs. low rank" argument. Try burning Wyoming coal in your car...