Posted on 09/22/2005 1:25:04 PM PDT by salenaz
Real Men of Genius
by Salena Zito
Bob Winter is one guy who gets it. This low-key copywriter is the genius behind those rather addictive ‘Real Men of Genius’ Bud Light ads. Winter found a simple way to tap into America’s admiration for the slightly misguided hero we love to root for.
As we listen or watch the everyman that takes on the world with his odd jobs or ridiculous inventions, we find a way to smile and nod in admiration. We silently salute this offbeat champion. By the end of the commercial, when the schmaltzy music begins to swell, we almost expect him to reveal his cape and fight for Truth, Justice and the American Way. Whether he is “Mr. Gasoline Barbeque Grill Starter” or “Mr. Centerfold Retoucher” he is an extension of who we are.
Americans love their off-beat heroes, and we get slurpy over a good old-fashioned comeback as well. Nothing touches our souls or taps into our psyche better than those two components morphed into one man’s character.
And we Americans are not one-dimensional by any stretch of the imagination. Our fascination with quixotic-like heroes applies beyond the realm of commercial exploitation. We constantly look for them in our leaders. Find a man or woman that is a little outside the box, has a swagger and a compelling comeback story and we are collectively smitten. You don’t have to look further than George W. Bush, Jesse Ventura or Arnold Schwarzenegger to prove that point.
(Excerpt) Read more at politicspa.com ...
Bump for later listening.
Mr. Tiny Thong Bikini Wearer
"Hey, check out the wooly mammoth in the rubber band!"
You can click on the notebook icons to read the copy
They did one for the DFW sports radio station "Mr. P-1 Ticket Listener." "While the wife goes out and earns the bacon, you sit at home passing gas and blaming it on the dog."
Hmmmm... maybe we need a FreeRepublic Real Freepers of Genius thread, using the RMOG format.
Here's to you Mr....
DU Moonbat Zot Troll
Excessive Bandwidth Huge Image Poster
No Format 10,000 word Paragraph Poster
etc. etc.
"Troll-busting Viking Feline"
:lol:
I was going to but someone else beat me to it. thats what I get for having to work for a living instead of being on freerepublic all day.
HAHA
Mr. Posting A Thread To Start a Flame War And Then Disappearing Without Comment Yourself Poster
Mr. Posting A One Line Vanity In Breaking News?
Not saying that you do that; do you? ;-)
Hardly - I can't resist weighing in on any topic I think is worthy to post.
Mr. Job-Loss Report Handwringer
Mr. Emergent Disease Scaremonger
Mr. "Bush's Fault" Thread Spammer
The Bud feedback page would not work for me so here is the E-mail for the lawyerscum at Bud
Scott.Miller@anheuser-busch.com
Thank you SO much!! I've been looking for the local ones and couldn't find them!
Oh dear, I thought doing a yahoo search on the terms in parentheses would find me those ads online. I know my husband found one of the local ads online (it was about one of the tv weather guys, I think) and would love to find it again. Can you help?
My fave is Mr Footlong Hot Dog Inventor
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