It's the kind of paper that has a declining list of subscribers and a whole new purpose as liner for bird cages, covering of floors in the presence of puppies and occasionally as fish wrap if you don't mind that sort of trash around food you intend to consume.
ah, I know the kind - it sounds like the milwaukee journal / sentintel. Cicrulation keeps dropping, they keep adding liberal columinsts and journalists, they run specials, and they can't figure out why fewer and fewer people subscribe to their trash.
It's a paper that has (had) larger subscriber numbers, but their narrow attitude turned it into a small-time operation.