Donald Rumsfeld addresses the Democratic Underground
We have zotted, and will continue to zot, the Democratic Underground.
Posted on 08/08/2005 4:13:34 PM PDT by kristinn
U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.
The increase means 30 percent of U.S. Internet users visited blog sites in the quarter, according to the comScore Media Metrix report.
In the quarter, Google’s Blogspot had 19 million unique visitors, which comScore noted was more than big mainstream media sites NYTimes.com, USAToday.com, and WashingtonPost.com. However, these visitors were spread around Blogspot’s millions of individual sites.
As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.
The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.
Most popular were political blogs followed by “hipster” lifestyle blogs, tech blogs, and blogs written by women, comScore noted.
However, blog readership tails off rather quickly, with the majority of blogs having under 100 visitors a day, according to Rick Bruner, director of research for DoubleClick, who co-authored the comScore report.
The comScore data does not address these smaller blogs as many are merged with all the other blogs hosted by the same domain, as in the case of Six Apart’s TypePad. Others simply did not make the cut, as the list was limited to the Top 400 most-trafficked blog domains. All but one of the blog domains used in the report had more than 1,000 unique visitors.
Down the Food Chain
In Mr. Bruner’s opinion, the high price of advertising on top sites will lead companies to “start looking deeper down the food chain for more affordable advertising.” He estimated that about half of total page views on the Internet are to small sites.
Last week, Technorati announced that it had measured 14.2 million blogs, 55 percent of them active, about double the amount in March. The company counted 900,000 new posts per day in July, nearly double the amount in January (see Blogs: 900,000 Posts a Day).
Mr. Bruner said that the Technorati numbers give credence to comScore’s report. But, he said, “They’re not really comparable. Technorati can spider links, but they can’t actually look at traffic.”
An international report that combines blog creation with blog readerships of all sizes has yet to be completed.
The comScore report was sponsored by Six Apart and blog network Gawker Media.
yer a hoot.
"FR is not a blog. The reporter in question here is an idiot."
I'm assurimg (unless I'm also a idiot) that the reporter is using the word "blog" as a general term for web forum.
"I heard members automatically get the pre-IPO price."
Only donors of record and monthly donors will get the pre IPO price.
Freeploaders, trolls, trolling moles and pseudo conservatives will be charge for each reply and post.
FR is not a blog. It's a moderated forum. But 3.6 million is impressive anyway. I'd like to know how that compares to 2000 when i joined.
Never heard of them.
Kick Ass
Nope, he's an idiot. Slashdot probably swamps us as does Yahoo's forums.
Woo hoo!
DITTOS, we are all FReepers now.
Price per share would go up at least $2.00. Great idea.
This was - and still is - the only place where I can find relevant news before it becomes polluted with spin. It is one of the best places that I have seen to find insightful, informed, and well-reasoned opinions.
The CIA/Leak investigation reporting brought me here, but it is all of you that keep me here...all the stories...
I'm glad to be a FReep, even if I am late to the party...I see that I am in good company.
Congratulations and thank you's are certainly in order.
THANK YOU FR FOUNDERS!
and
Thank you FReepers for bringing the content and commentary that makes it all worthwhile.
Congratulations!
Could it be that FR has had a major effect on MSM's pocketbook? I certainly hope so.. :-)
bttt
Congratulations to all at FR!
Red Herring is still publishing???
Holy freakin' cow!
yes, i agree completely
I didn't see the DU in the article....thank god!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.