$100G gay tourism campaign launched

The Boston Herald ^ | Wednesday, July 20, 2005 | Donna Goodison

[Panerai]

Boston and Cambridge are rolling out the rainbow carpet.

Tourism officials hope to lure more gay and lesbian travelers through a new $100,000 advertising and marketing campaign.

The Greater Boston Convention & Visitors Bureau has teamed with Man Around - a U.K. company billed as the world's largest long-distance gay-tour operator - to market Boston and Cambridge as gay-friendly destinations.

Gay and lesbian travelers are an attractive market for the tourism industry, according to Pat Moscaritolo, the convention bureau's chief.

``Because they have higher income, they have a propensity or ability to travel,'' Moscaritolo said. ``They also have an affinity to support destinations and companies that support the gay, lesbian, bisexual and transgender community.''

Man Around will send promotional mailings next month plugging Boston and Cambridge to its top 15,000 British travel customers. Those who book trips will receive a new eight-page gay and lesbian visitors guide to Boston and Cambridge, along with other promotional material.

The guide touts Boston and Cambridge as having a ``vibrant, creative and professional openly gay population, with many gays and lesbians active in cultural organizations and city, county and state politics.''

[Panerai]

Mass really is becoming the Gay State.

[L98Fiero]

``Because they have higher income, they have a propensity or ability to travel,'' Moscaritolo said

What?

[CatQuilt]

It's been the Gay State since Nov 2003...

[PBRSTREETGANG]

Man Around will send promotional mailings next month plugging Boston and Cambridge...

Unfortunate choice of words.

[quadrant]

Somehow I cannot imagine that many homosexuals will abandon the heat, light, and water of south Florida for Beantown.

[mlc9852]

Good - keep them up there so they don't pollute the South.

[WhiteGuy]

Spin

$100K is nothing for advertising.

hardly a campaign

[NRA1995]

Follow the lavender road....follow the lavender road....follow the, follow the, follow the, follow the lavender road....

[yankeedame]

I'll be the first to admit I don't know much about the tourist business, but $100,000 doesn't sound like very much money to spend on an ad campaign.

[new cruelty]

I think that person meant to imply that gay people have a higher level of disposable income.

[new cruelty]

It's not a lot of money... but articles like this are free advertisements.

[Wristpin]

"I think that person meant to imply that gay people have a higher level of disposable income."

Maybe the liberals are trying to lure them in as a group so they can levee a Sin Tax on them to pay for AIDs medical treatment. They've already done it to every other high risk behavior group. Fair is fair...

[Skooz]

Yep.

They don't reproduce, so they don't have to spend money on braces, tuition, childrens' healthcare and a million other things that reduce most normal people's disposable income.

They can spend their money on themselves.

[chatham]

These Bozos have the audacity to jump on Santorem over his remarks, seems he was dead on.

[massgopguy]

But they're second class citizens. They have to ride in the back of the Limo. I saw the plaintiffs in Goodrich celebrating the one year anniversary of the judicial takeover of MA. I recognized the neighborhood they live in. The average home is valued at $3 million.

[TruthShallSetYouFree]

Man Around will send promotional mailings next month plugging Boston and Cambridge...

Each of the major tourist sites will be accessible from the back door.

[Dashing Dasher]

Boston aka San Francisco East.




(ps.... as a bay area resident, please take as many as you'd like - we have plenty!)

[Dashing Dasher]

[Ron in Acreage]

Santorum was right for slamming Mass. (2 years ago) As a reprobate state.