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Boeing Has Airbus on the Ropes
Der Spiegel ^ | June 6, 2005 | Dinah Deckstein

Posted on 06/07/2005 10:39:47 AM PDT by quidnunc

After years of losing market share to its European rival, Boeing is now quickly making up ground. Its new Dreamliner looks to be a hit and Airbus seems to prefer squabbling to strategizing. Delays in manufacturing their super-jumbo A380 could turn the prestige project into the company's biggest-ever flop.

June 14, 2005 could have been a big day for Gustav Humbert, 55. The affable native of the German state of Lower Saxony had intended to make his first public appearance as the new CEO of Airbus at the upcoming Paris Air Show, the Aerosalon, at Le Bourget Airport near Paris. Moreover, he had also planned to announce major new orders worth billions of euros as well as his visions for the company's future.

Surrounded by supporters and aviation buffs from all over the globe, Airbus's top executive would most likely have then strolled over to the nearby Airbus visitor pavilion along the perimeter of the airfield to celebrate the next highlight of the day with a toast of champagne: the unveiling of Airbus's new super-jumbo, the A380.

But instead of a day filled with glory and triumph, however, Humbert's day next Tuesday is now likely to resemble a quick sprint through the gauntlet. Despite positive signals in May, Humbert still hasn't been named the first German ever to head Europe's largest aircraft manufacturer, and ongoing squabbles between German and French executives make it unclear when and if the announcement will eventually be made. And instead of chatting excitedly about the technical features of his company's various aircraft models with assembled industry experts, he'll likely be faced with a barrage of tough questions:

How is it possible that his appointment has turned into an embarrassing stalemate that's lasted for weeks?

How will the subsidy dispute with the US government — which the two sides formally took before the World Trade Organization early last week — affect Airbus's planned A350 long-distance jet and new projects in the future?

And whose fault is it that the planned delivery of the A380 mega-transporter has been delayed by months?

-snip-


TOPICS: Business/Economy; Germany
KEYWORDS: airbust; eurofreude; vichy
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1 posted on 06/07/2005 10:39:48 AM PDT by quidnunc
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To: quidnunc

Airbus is being as ponderous and slow as its new product.


2 posted on 06/07/2005 10:42:22 AM PDT by seacapn
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To: quidnunc

Score one for the good guys.


3 posted on 06/07/2005 10:43:13 AM PDT by Wally_Kalbacken (Seldom right, but never in doubt.)
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To: quidnunc

Let the Frogs bail out Airbus...weenies..


4 posted on 06/07/2005 10:43:25 AM PDT by Mikey_1962
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To: quidnunc

"After years of losing market share to its European rival..."

You can't measure market share by orders. You've got to measure it by deliveries.

I would not say that Airbus has not been gaining market share by that measure. When you start a company from scratch, of course its market share is going to increase. It started from zero, and even .1% is greater than zero. But it would not be misleading to say that Airbus has always been far behind BA, using that measure of market share.


5 posted on 06/07/2005 10:46:12 AM PDT by Brilliant
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To: quidnunc

Boeing stock now over $65.00 a share reflects their renewed status as the worlds largest and foremost aircraft manufacturer. Airbus is losing stature quickly in the aviation world. Boeing stock is now the highest it has been in several years ... I know, I've had it for several years, riding it down to the $35.00 range, where I added some, all the way back up to $48.00 (where I jumped in initially) now up to $65.00 a share and climbing ... I'm a happy camper.


6 posted on 06/07/2005 10:47:56 AM PDT by BluH2o
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To: ChefKeith

Do you recall who it was I had a bet with that this sucker would be delayed? I know it's a stretch, just hoping you can help.


7 posted on 06/07/2005 10:48:21 AM PDT by Fierce Allegiance (This is not your granddaddy's America...)
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To: quidnunc
Remember that it takes all of Europe to do what ONE privately owned American company does.
8 posted on 06/07/2005 10:55:18 AM PDT by ICE-FLYER (God bless and keep the United States of America)
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To: quidnunc
Its new Dreamliner looks to be a hit and Airbus seems to prefer squabbling to strategizing.

That's their problem right there. They don't need to be strategizing, they need to be strategerizing.

9 posted on 06/07/2005 10:56:04 AM PDT by lafroste (gravity is not a force. See my profile to read my novel absolutely free (I know, beyond shameless))
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To: ICE-FLYER

good one.


10 posted on 06/07/2005 10:57:22 AM PDT by kpp_kpp
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To: quidnunc
Things are looking up for Boeing.

3 month chart for Boeing.


11 posted on 06/07/2005 10:59:37 AM PDT by ladtx ( "Remember your regiment and follow your officers." Captain Charles May, 2d Dragoons, 9 May 1846)
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To: ladtx

I did a search for an Airbus financial chart but couldn't find one.


12 posted on 06/07/2005 11:06:36 AM PDT by ladtx ( "Remember your regiment and follow your officers." Captain Charles May, 2d Dragoons, 9 May 1846)
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To: quidnunc

Germany and France are at war in EADS/Airbus. Der Spiegel has been unleashed to punish the French.


13 posted on 06/07/2005 11:11:32 AM PDT by Righty_McRight
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To: ladtx

I found Airboss, Airbee, Arba etc but no Airbus. Hmmm, maybe that's their problem.


14 posted on 06/07/2005 11:11:41 AM PDT by ladtx ( "Remember your regiment and follow your officers." Captain Charles May, 2d Dragoons, 9 May 1846)
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15 posted on 06/07/2005 11:13:04 AM PDT by A.A. Cunningham
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To: ladtx
"I did a search for an Airbus financial chart but couldn't find one."

Like Airbus, it's all over Europe - pieces here, pieces there. Have to assemble it to get the whole picture....;)

16 posted on 06/07/2005 11:21:14 AM PDT by azhenfud ("He who is always looking up seldom finds others' lost change...")
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To: ladtx

I think Airbus is owned by EADS(80%) and BAE(20%). Look up their stock.


17 posted on 06/07/2005 11:26:01 AM PDT by Righty_McRight
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To: Righty_McRight

It's a division of EADS. I think that, plus government subsidies, plus every country in the EU having a say in what goes on in that company makes it at the very least unwieldy. It makes Boeing look like a paragon of efficiency.


18 posted on 06/07/2005 11:32:12 AM PDT by ladtx ( "Remember your regiment and follow your officers." Captain Charles May, 2d Dragoons, 9 May 1846)
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To: ladtx

19 posted on 06/07/2005 12:09:03 PM PDT by Yo-Yo
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To: quidnunc

Accepting $billions from a government seems like a no-brainer, but in reality it's the kiss of death.


20 posted on 06/07/2005 12:12:41 PM PDT by DManA
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