Hyundai customers say 'no' to Stern?

CNN ^ | 05/13/05 | CNN/Money

[Responsibility1st]

NEW YORK (CNN/Money) - A surprising number of Hyundai customers said they didn't want Sirius Satellite Radio installed in their vehicles because they objected to Howard Stern, according to an auto news Web site.

The so-called "shock jock" will broadcast on Sirius (up $0.08 to $5.33, Research) Monday through Friday from 6 a.m. to 10 a.m. beginning in January 2006, said Inside Line, an online news source that is part of Edmunds.com. Edmunds.com is a partner in CNN.com's automotive news and information channels.

Hyundai recently surveyed 300 to 400 customers as it was deciding whether to choose XM (down $0.10 to $28.14, Research) or Sirius Satellite Radio in as an option for its vehicles. Hyundai ultimately decided to go with XM.

The automaker will roll out a fall program that offers 90 days of free satellite radio programming with its new models, starting with the Santa Fe SUV, and the Sonata and Azera sedans, according to Edmunds.

John Krafcik, Hyundai vice president of product development and strategic planning, told Inside Line that executives were stunned by the number of "unprompted write-ins" on the survey that said customers were "not comfortable with programming from Stern."

Other automakers, like DaimlerChrysler (up $0.67 to $40.08, Research), still install the Sirius system

[dead]

I just love to see how clueless these media people are.

You have got to be kidding me.

Hyundai opted for XM while most of their competitors are opting for Serius.

Then Hyundai trashes the satellite radio company of their competitors and you just accept their word at face value.

You can argue whether Serius overpaid Stern, but he will increase their subscriber base dramatically, no matter what Hyundai and XM say in their press releases.

[reg45]

There will soon be dual-band satellite radios available. You will be able to choose XM, Sirius or both on the same radio receiver.

[ElPatriota]

Well, I am sure we are all aware that we vote with our dollars... I dislike 80% of what hollywood puts out and so I stopped going to the movies on a regular basis a long time ago. Besides I have HBO, Stars and others on my Directv, so I have enough. 50 million plus voted for Bush in last election. :) Just imagine the power we could have if we decided to flex our collective muscle! [smile], would not that be sweet... I think is happening already with MSM for instance. Since there plenty of sources now, we conservatives, don't need those channels anymore. Also the Internet, blogs, etc, make magazines and newspaper, not as necesary as before, so less people buy them.

[Dont Mention the War]

um........what?

Channel 202. Have fun.