Skip to comments.Hyundai customers say 'no' to Stern?
Posted on 05/13/2005 2:28:55 PM PDT by Responsibility1st
NEW YORK (CNN/Money) - A surprising number of Hyundai customers said they didn't want Sirius Satellite Radio installed in their vehicles because they objected to Howard Stern, according to an auto news Web site.
The so-called "shock jock" will broadcast on Sirius (up $0.08 to $5.33, Research) Monday through Friday from 6 a.m. to 10 a.m. beginning in January 2006, said Inside Line, an online news source that is part of Edmunds.com. Edmunds.com is a partner in CNN.com's automotive news and information channels.
Hyundai recently surveyed 300 to 400 customers as it was deciding whether to choose XM (down $0.10 to $28.14, Research) or Sirius Satellite Radio in as an option for its vehicles. Hyundai ultimately decided to go with XM.
The automaker will roll out a fall program that offers 90 days of free satellite radio programming with its new models, starting with the Santa Fe SUV, and the Sonata and Azera sedans, according to Edmunds.
John Krafcik, Hyundai vice president of product development and strategic planning, told Inside Line that executives were stunned by the number of "unprompted write-ins" on the survey that said customers were "not comfortable with programming from Stern."
Other automakers, like DaimlerChrysler (up $0.67 to $40.08, Research), still install the Sirius system
(Excerpt) Read more at cnn.com ...
But don't they have 99 other channels?
I just love to see how clueless these media people are.
Since about 99% of the time I drive my auto is in one metro area with literally hundreds of radio stations to choose from, why in the world would I want to pay for satellite radio when I have all the radio programming I want for free.
All those uptight Hyundai owners will be in for quite a thrill when they turn on their good Christian, family-oriented XM and get to hear Jim Norton talking about prostitutes taking dumps on his chest.
But don't they have 99 other channels?
Acutally, they have 120. But the "selling point" for Sirius is the fact they have Howard Stern.
If Sirius wants to be proud of the millions they are paying Stern, they they will not have my business.
Exactly. I thought the point of Sirius is that you could change the channel.
That's like dumping my internet connection because there's porn on it (or so I hear).
I like him too. :)
When Jackie left, the show took a huge nosedive. The show showed it's 1st real decline when Billy West left. When he divorced his wife was the last straw for me. He became what he used to rail on.
But they are afraid they might have to listen to Laura Bush's stand-up routines on the others channels.
I have Sirius, and they have Fox News, plus several other news sources of interest sometimes (BBC, Cspan, etc.)
For music, there is much more than we have in big market lost angeles metro.
A great blues channel, five jazz channels, and too many rock variations.
Warning. Sirius business methods are weak. Their billing system is weak.
For that reason, I took a six month bite.
I won't be listening to H. Stern. I don't understand what is entertaining about his gig.
Bad decision. EVERYONE I know that has (or had - including me) XM is switching or has switched to Sirius. Stern had nothing to do with my decision. Sirius is just a far superior product for the average listener or the talk radio nut. As far as Stern goes, I liked him for about a month, but after that his material just repeated over and over again. I will never listen to him on Sirius. On the other hand, O&A were pretty good. I subscribed to them for about 3 months before I got rid of XM altogether.
Hyundai must have worded their survey in such a way that would make it seem as though Stern had something to do with people not wanting Sirius.
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