It reflects the inherent contradictions in their tax 'em till they quit schemes. They supposedly want everyone to quit, and when folks do, they lose money! Well, they can't have that, so they freak out and start shouting about the fact that so many "haven't gotten the message", so they can justify raising the tax further. It's a vicious circle, and one that shows them for the fools they are.
The anti's talk out of both sides of their mouths.
Just like Phillip Morris. They still make and sell cigarettes, then they spend big bucks on that TV Ad for everyone to quit smoking and how bad it is for us.
They are huge hypocrites!