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Wal-mart hits back at critics with national campaign
Yahoo ^ | 1/13/05

Posted on 01/13/2005 7:07:17 AM PST by ZGuy

Wal-Mart, the world's largest retailer, launched a national advertising campaign to counter long-term critics of the company's employment policies.

"Wal-Mart is working for all Americans. Some of our critics are working only for themselves," company president Lee Scott said in an open letter that was published as a full page ad in more than 100 newspapers, including the New York Times, Wall Street Journal and USA Today.

Scott said it was time for the public to hear the "unfiltered truth" about Wal-Mart, and time for the company to stand up on behalf of a workforce that includes 1.2 million Americans.

Criticisms of Wal-Mart have focused on union complaints that it pays employees less than its rivals with fewer benefits, accusations of promoting men over women, and anger over the impact of Wal-Mart megastores on local retailers and communities.

"There are a lot of 'urban legends' going around these days about Wal-Mart, but facts are facts," Scott said in a separate statement. "Wal-Mart is good for consumers, good for communities and good for the US economy."

Offering to "set the record straight with real facts," the newspaper ads outlined Wal-Mart's plans to create more than 100,000 US jobs in 2005.

It also stressed the company's policy of internal promotion, an average salary for cashiers, stockers and sales associates that was twice the minimum wage, and healthcare insurance with no lifetime maximum.

"Given these facts, it is no surprise that more than half of the associates we surveyed said the benefits package, including healthcare, was a very important factor in their decision to accept a position at Wal-Mart," Scott said.

Together with the advertising campaign, the company launched a special website at www.walmartfacts.com.


TOPICS: Business/Economy
KEYWORDS: chinamart; goebels; jumbosizedcrap; lowqualitycrap; monopoly; propoganda; spin; walmart; walmarthell
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Hmmm. I thought this would have been posted by now.
1 posted on 01/13/2005 7:07:17 AM PST by ZGuy
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To: ZGuy

One thing I have noticed is that when a company run a whole lot of ads saying they are nice and good like the great walmart of china has, they aren't.


2 posted on 01/13/2005 7:08:55 AM PST by TXBSAFH (Never underestimate the power of human stupidity--Robert Heinlein)
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To: ZGuy

can't wait to read the replies on this thread.


3 posted on 01/13/2005 7:09:05 AM PST by satchmodog9 (Murder and weather are our only news)
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To: ZGuy
a workforce that includes 1.2 million Americans.

WOW!

4 posted on 01/13/2005 7:09:38 AM PST by Drango (Ted Kennedy's car has killed more people than my gun.)
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To: TXBSAFH

I bet they don't tell how much they pay their average workers. I don't know, but I'd bet the farm that it is pitifully low. That CANNOT be good for America OR workers.


5 posted on 01/13/2005 7:11:39 AM PST by Jerrybob
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To: ZGuy

Well, it may not be representative of the company as a whole, but they treated my family well. My stepfather started in a pretty low ranking position, and left as the store's safety manager. I have an aunt who was a general manager, after working her way up from cashier.

They were both well paid (even in the beginning, relatively speaking)and weren't treated like bond servants.

As I say, though, that may not be the case for a lot of other stores.


6 posted on 01/13/2005 7:13:29 AM PST by exnavychick (There's too much youth; how about a fountain of smart?)
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To: ZGuy

Today Wal-Mart also launched a non-commercial Web site, http://www.walmartfacts.com/ to help its associates, consumers, reporters and others learn the facts about the company.


7 posted on 01/13/2005 7:14:26 AM PST by Ellesu
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To: Jerrybob

That and they say the offer insurance, they do but the cost is very high for the lower wage employees. I know a family that the wife works for wallyworld. She pays almost half her check so they have insurance on her, the husband and the kids. He has a small landscaping business.


8 posted on 01/13/2005 7:14:46 AM PST by TXBSAFH (Never underestimate the power of human stupidity--Robert Heinlein)
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To: Jerrybob
I don't know, but I'd bet the farm that it is pitifully low.

Do you support minimum wage laws?

9 posted on 01/13/2005 7:15:03 AM PST by from occupied ga (Your government is your most dangerous enemy, and Bush is no conservative)
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To: Jerrybob

You'd lose that bet. From the website listed in the article:

"Competitive pay and benefits. Seventy-four percent of Wal-Mart's hourly associates in the United States work full-time. That's well above the 20 - 40 percent typically found in the retail industry. Wal-Mart’s average full-time hourly wage nationally is $9.68 an hour, higher in urban areas. For example: Chicago, $10.69; Austin, TX, $10.69; Washington D.C./Baltimore, $10.08; Atlanta, $10.80; and in Los Angeles, $9.99."


10 posted on 01/13/2005 7:15:22 AM PST by MineralMan (godless atheist)
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To: ZGuy
Good. Tell the populists and left-wingers (did I repeat myself?) to find a short pier and take a long walk.


11 posted on 01/13/2005 7:16:10 AM PST by rdb3 (Real men don't whine. It's 2005 and everyone's gonna feel it this year.)
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To: ZGuy

12 posted on 01/13/2005 7:16:55 AM PST by jaykay
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To: Jerrybob

This being America, folks that don't think Walmart pays them enough are free to go work elsewhere.

See how that works?


13 posted on 01/13/2005 7:17:37 AM PST by Redbob
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To: Jerrybob
I believe that the heads back at corporate really buy into these statements. The citizens of the rural south have benefited tremendously from Walmart, Arkansas in particular, but going outside of that market, the heads just really are out of touch with "real people" in other districts (like the NW). Just my opinion, and no I am not a WALMART employee nor do I own stock.
14 posted on 01/13/2005 7:17:45 AM PST by ThisLittleLightofMine
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To: ZGuy
IMHO wmt has caused more damage to our economy that any other single business entity in history.
15 posted on 01/13/2005 7:18:22 AM PST by devane617
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To: ZGuy
It's not their employment policies that bother me, it's their partnerships with local governments that abuse the power of eminent domain.
16 posted on 01/13/2005 7:19:37 AM PST by Paleo Conservative (Hey! Hey! Ho! Ho! Dan Rather's got to go!)
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To: TXBSAFH
"She pays almost half her check so they have insurance on her, the husband and the kids. He has a small landscaping business."

And how do you think that cost of her insurance would compare with what the family would pay on the outside, if they just walked up to an insurance agent and said, "Bill me."?

All of a sudden, it's not such a bad deal, is it?

17 posted on 01/13/2005 7:20:12 AM PST by Redbob
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To: MineralMan; Jerrybob
Good post, MineralMan.

What I've always found interesting is that Wal-Mart gets a lot of criticism for paying poor wages, but this criticism is based on an invalid comparison of retail wages to other sectors of the economy. Sure, the worker in an auto manufacturing plant gets paid a lot more than the Wal-Mart employee down the street or in the next county -- but that comparison is absolutely meaningless.

18 posted on 01/13/2005 7:22:18 AM PST by Alberta's Child (It could be worse . . . I could've missed my calling.)
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To: ZGuy

Wal-Mart is successful because it gives consumers what they want. I still remember my first encounter with Wal-Mart as a freshman in college. Wow! Everything I need right here - no wandering from store to store - low prices - well organized. It definately makes life better (affordable) for the middle income families. Plus, no one is forced to work there - Wal-Mart has to compete for competant employees.


19 posted on 01/13/2005 7:23:03 AM PST by ghost of nixon
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To: devane617
IMHO wmt has caused more damage to our economy that any other single business entity in history.

Well, that's one way of looking at it . . . .

20 posted on 01/13/2005 7:24:12 AM PST by 1rudeboy
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