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Bringing British food to Sweden - via Denmark
The Local (Sweden's News in English) ^ | January 4 | unknown

Posted on 01/04/2005 10:34:09 AM PST by jjbrouwer

Dave Darlington is a man with a mission: to bring British and American food to a car park near you.

From Betty Crocker's Carrot Cake Mix to a four-pack of Tetley's bitter, Dave's company, Food From Home, has been supplying the Danish public with over 700 different products from his warehouse based in Randers in Jutland since December 2000.

While Dave has been delighted with the response from the expat community, the Danes queuing at his lorries' pick-up points came as something of a surprise. As did their favourite products.

"Salt and Vinegar Crisps," says Dave. "The Danes buy them by the box."

Crumpets, pork pies and sausages are also popular among the Danes. As is Danish bacon - imported from Manchester.

"You can't get the good lean cuts here - only the streaky stuff," he says. "Now the Danes are seeing how good their bacon really is, and they love it."

Selling herring to the Swedes may prove to be a little more challenging, but Dave, a former DJ, is undaunted.

Encouraged by a Swedish journalist who came across the company on a trip to Denmark, Dave began hopping over the Öresund Bridge to Malmö back in March. Now his lorries, fully kitted out with shelves and fridges, visit Lund and Helsingborg once a month and he plans to work his way up the country.

Next on the list is Halmstad.

"We aim at the smaller towns and cities, where you just can't get this kind of thing," says Dave. "Everywhere we've been in Sweden so far, we've had a fantastic reaction."

So whether you're craving for a packet of Jaffa Cakes or a jar of Welch's Grape Jelly, look for the man in the van. Don't expect booze though - you'll still have to go to Systembolaget for that.


TOPICS: Anthrax Scare; Culture/Society; Foreign Affairs; Miscellaneous; United Kingdom
KEYWORDS: bangersandmash; bjornborg; denmark; meat; porkpies; sausages; sweden; tetleysbitter
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Danish bacon - imported from Manchester!
1 posted on 01/04/2005 10:34:09 AM PST by jjbrouwer
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To: tjwmason; insider_uk; Bulldog; flitton; widgysoft; just too late; sausageseller; Clemenza; ...
Crumpets, pork pies and sausages are also popular among the Danes.

Another Great British success story!

2 posted on 01/04/2005 10:38:39 AM PST by jjbrouwer (Chelsea for the Championship!)
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To: jjbrouwer

I can relate to the affinity for salt and vinegar chips.


3 posted on 01/04/2005 10:38:43 AM PST by VRWCisme (I'm new around here. It's nice to meet y'all!)
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To: 1234; AndyPH; anguish; AzSteven; Bartholomew Roberts; Charlemagne on the Fox; Charles Henrickson; ..
Tack för maten! ping to the Swedish Ping List.
4 posted on 01/04/2005 10:39:09 AM PST by Charles Henrickson (Swddish Ping List.)
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To: Charles Henrickson
My apologies, Charles. I didn't even know there was a Swedish ping list.
5 posted on 01/04/2005 10:40:15 AM PST by jjbrouwer (Chelsea for the Championship!)
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To: jjbrouwer

No need to apologize. And now you know!


6 posted on 01/04/2005 10:41:49 AM PST by Charles Henrickson (Swddish Ping List.)
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To: jjbrouwer
Send them Marmite, Salad Cream and Bovril.

They'll adore yoiu for it.

7 posted on 01/04/2005 10:42:41 AM PST by quidnunc (Omnis Gaul delenda est)
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To: jjbrouwer
Fun story!

I remember a couple of years ago standing at the port of Calais watching the British go the other way. They'd fill up the "boots" of their cars and trucks with cigs and wine, ferry it over to buyers on the British side, and come back to Calais for more.
8 posted on 01/04/2005 10:43:34 AM PST by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: jjbrouwer
Crumpets, pork pies and sausages .. Danish bacon..

Wish he'd come here too !

9 posted on 01/04/2005 10:43:45 AM PST by 1066AD
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To: jjbrouwer
"Everywhere we've been in Sweden so far, we've had a fantastic reaction."


"Det smackade utmärkt!"

10 posted on 01/04/2005 10:47:06 AM PST by Charles Henrickson (Swedish Ping List.)
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To: VRWCisme
I can relate to the affinity for salt and vinegar chips.

Ewwwwwww....

11 posted on 01/04/2005 10:48:03 AM PST by processing please hold (Islam and Christianity do not mix ----9-11 taught us that)
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To: quidnunc
In childhood, you are either a Bovril Boy or a Marmite Boy. In adulthood, you are either a Jack Daniels Boy or a Jim Beam Boy. Never both.

However, there may be a fair split. The Swedes can be finicky.

12 posted on 01/04/2005 10:49:30 AM PST by jjbrouwer (Chelsea for the Championship!)
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To: VRWCisme

Just to confuse people, we call chips "crisps" and we call fries "chips".


13 posted on 01/04/2005 10:50:42 AM PST by jjbrouwer (Chelsea for the Championship!)
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To: jjbrouwer

Send them Boudin.


14 posted on 01/04/2005 10:54:35 AM PST by processing please hold (Islam and Christianity do not mix ----9-11 taught us that)
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To: jjbrouwer

Great story! But you know, a couple of years ago I was in Denmark on business in the summer. I had a great time drinking Danish beer and eating Danish ham in Denmark. Great stuff. One day I was in a restaurant for lunch and ordered a shrimp salad plate. When it came I saw the tiny little shrimp we get here at home in January and February. I asked the waiter where they came from, thinking perhaps they were frozen (though they didn't seem to have been) and from here. He said they were fresh "Fjord" shrimp. He and I both laughed and commented how we had often wondered where these little shrimp went when our respective shrimping seasons were over.


15 posted on 01/04/2005 11:02:26 AM PST by Kolokotronis (Nuke the Cube!)
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To: Kolokotronis
A friend of mine who is a former biologist successfully put me off shrimp and prawns for life quite recently. We were at a press launch and when the waitress brought over some free shrimp and dips, I eagerly tucked in.

I asked him why he refused to accept the offer and he replied: "Basically, what you are eating is an underwater cockroach."

I haven't had one since although I did have lobster on Christmas Day.

16 posted on 01/04/2005 11:12:16 AM PST by jjbrouwer (Chelsea for the Championship!)
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To: jjbrouwer

" "Basically, what you are eating is an underwater cockroach.""

LOL; fried up good, they do crunch like a cockroach!


17 posted on 01/04/2005 11:14:48 AM PST by Kolokotronis (Nuke the Cube!)
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To: Kolokotronis

If I was hungry, I could eat a roach. It's all in the sauce!


18 posted on 01/04/2005 11:15:37 AM PST by jjbrouwer (Chelsea for the Championship!)
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To: jjbrouwer

I've always thoughtthat prawn cocktail was an evil invention now I know.

Nothing like a well made sausage (none of that bread and fat filled rubbish) quality meat, hand made - perfect.


19 posted on 01/04/2005 11:21:29 AM PST by flitton
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To: flitton; sausageseller

The best sausages are undoubtedly made in Britain and Germany. Some may disagree, of course ;)


20 posted on 01/04/2005 11:23:01 AM PST by jjbrouwer (Chelsea for the Championship!)
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