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Let Them Eat (Ugly) Tomatoes (Florida Tomato Committee Cracks Down)
Christian Science Monitor ^ | December 23, 2004

Posted on 12/22/2004 3:13:23 PM PST by nickcarraway

Ordering a sandwich for lunch today? How about some lettuce and a slice of cardboard with that?

Cardboard. That's how customers describe the taste of winter tomatoes to produce-man Joe Procacci. Looking to improve off-season flavor, Mr. Procacci developed a tomato called the UglyRipe.

It's exactly what its name implies. Scarred by crevices, it's not much to look at, but its growers advertise it as "exceptional" in taste.

Customers apparently agree. Procacci initially saw sales of his Florida-grown tomatoes triple - until the Florida Tomato Committee put the kibosh on the UglyRipe last year because it doesn't meet the committee's standards for looks.

Anyone who goes to a grocery store in winter can recognize the Florida tomato, which accounts for 70 percent of US fresh tomatoes at this time of year. They're uniformly round, baseball-sized, pale and - subjectively speaking - not very flavorful.

The committee has decided that Procacci can ship his UglyRipes out of state, but only those that meet the Florida growers' criteria - which means, next to none. Letting the "uglies" sell up north would open the floodgates to any other type of misshapen tomato, the committee argues.

The committee appears to be technically within its rights. It's backed by a 1937 federal provision that allows farmers to join together and set marketing and quality standards for their produce.

But to Americans who might want a tastier tomato in the middle of winter it just looks like the committee is getting in the way of free trade.

There's a new tomato on the block. Let the people decide if it's any good.


TOPICS: Business/Economy; Constitution/Conservatism; Editorial; Miscellaneous; News/Current Events; US: Florida
KEYWORDS: agriculture; business; farm; florida; freemarket; tomato; tomatoes; tomatos; tryaccutane
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1 posted on 12/22/2004 3:13:24 PM PST by nickcarraway
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To: nickcarraway

I presume Mexico and Chile don't have committees to quash competitive sales outside their countries. "Take out gun, shoot self in head."


2 posted on 12/22/2004 3:16:13 PM PST by TenthAmendmentChampion (Click on my name to see what readers have said about my Christian novels!)
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To: nickcarraway

Doesn't look so horrible to me.

That said, ISN'T THIS AMERICA? Why should the equivalent of a homeowner's association have the power to tell someone they can't sell a completely safe product?

3 posted on 12/22/2004 3:17:26 PM PST by atomicpossum (I am the Cat that walks by himself, and all places are alike to me.)
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To: nickcarraway

What sort of mud-sacked odorsqueezes comprise this committee?


4 posted on 12/22/2004 3:18:39 PM PST by MississippiMasterpiece
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To: nickcarraway

Does anyone really believe the U.S. has an actual free market anymore? Sheeesh...let the customer decide.

Since I live in Florida...I'm hoping they'll let us have the uglies:)


5 posted on 12/22/2004 3:20:07 PM PST by SE Mom (God Bless our troops.)
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To: nickcarraway
EMAIL: info@floridatomatoes.org
Florida Tomato Committee
Samantha Winters
Director, Education and Promotion
samantha@floridatomatoes.org
PHONE: 407-660-1949
FAX: 407-660-1656
Mailing Address:
FLORIDA TOMATO COMMITTEE
800 Trafalgar Court
Suite 300
Maitland, FL 32751

6 posted on 12/22/2004 3:21:23 PM PST by mhking
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To: MississippiMasterpiece

Wanna bet Mr. Procacci ain't one of 'em?


7 posted on 12/22/2004 3:23:05 PM PST by Roccus (Quando Omni Flunkus Moritati)
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To: SE Mom

Could be a good marketing idea: The tomatos so good they don't want you to have them!


8 posted on 12/22/2004 3:23:28 PM PST by nickcarraway
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To: nickcarraway

Just wait till you see our Hurricane ravaged tomatoes this year. 8-0


9 posted on 12/22/2004 3:23:57 PM PST by Normal4me
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To: farmfriend


10 posted on 12/22/2004 3:27:16 PM PST by Libertarianize the GOP (Make all taxes truly voluntary)
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To: nickcarraway
Do you remember the lab scene in Gremlins II where the technicians showed off their new durable-for-shipping tomato by bouncing it all over the room?
11 posted on 12/22/2004 3:30:37 PM PST by Thud
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To: nickcarraway

Too bad this commission couldn't extend its reach to ban DUMMIES from voting in Florida.


12 posted on 12/22/2004 3:31:47 PM PST by pointsal
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To: atomicpossum

Ewehh, it's like the elephant tomatoe. Just kidding. Don't care how it looks, as long as it tastes good.


13 posted on 12/22/2004 3:34:07 PM PST by phoenix0468 (One man with courage is a majority. (Thomas Jefferson))
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To: nickcarraway

So, don't call them tomatoes. Export them as "Love Apples."


14 posted on 12/22/2004 3:44:21 PM PST by SmithL (People who are willing to accept everything, don't believe in anything.)
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To: nickcarraway

So, don't call them tomatoes. Export them as "Love Apples."


15 posted on 12/22/2004 3:44:40 PM PST by SmithL (People who are willing to accept everything, don't believe in anything.)
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To: phoenix0468

Me either. We would walk out into my grandmother's garden and pick 'em off the vine, rub 'em on our shirt and stand right here and eat 'em. Ugly doesn't matter. We didn't look at 'em...we ate 'em.


16 posted on 12/22/2004 3:47:23 PM PST by GOP_Proud (Those who proclaim tolerance, have the least for my views.)
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To: MississippiMasterpiece
The committee appears to be technically within its rights. It's backed by a 1937 federal provision that allows farmers to join together and set marketing and quality standards for their produce.

More of the FDR legacy. Sheesh, 65+ years later! Repeal the stupid law, already!

17 posted on 12/22/2004 3:47:42 PM PST by TenthAmendmentChampion (Click on my name to see what readers have said about my Christian novels!)
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To: nickcarraway
The committee has decided that Procacci can ship his UglyRipes out of state, but only those that meet the Florida growers' criteria - which means, next to none. Letting the "uglies" sell up north would open the floodgates to any other type of misshapen tomato, the committee argues.

To hell with the committee. I'm glad to see that it's at least possible to have a decent tasting tomato in the winter. Viva La Tomato!
18 posted on 12/22/2004 3:47:50 PM PST by Jaysun (DEMOCRATS: "We need to be more effective at fooling people.")
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To: nickcarraway

bttt


19 posted on 12/22/2004 3:50:15 PM PST by stands2reason
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To: GOP_Proud

I remember doing that.


20 posted on 12/22/2004 3:50:22 PM PST by phoenix0468 (One man with courage is a majority. (Thomas Jefferson))
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