...and have made it a point to wish everybody I see an unapologetic "Merry Christmas" this year.
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I have done the same thing, and even though I shouldn't be, I was surprised at the fact that everyone either ignored me, mumbled something under their breath, or gave me the evil eye. Literally no one has said "Merry Christmas" in return. How depressing.
I am trapped here in blue state (Massachusetts) Hell, but I have had a different experience. I have found several people (store clerks, and even a clerk at the Registry of Motor Vehicles) who wished me the obligatory and flat "happy holiday."
When I responded with a warm "Merry Christmas," they lit up and said "Merry Christmas" back.