Really, they are trying to reach the new generation with all the shows they are putting on television. They probably even think that today's generation, being raised by the 60s & 70s crowd, are much more liberal than the 50s crowd.
But, lo-and-behold! Surprises meet them. Cause now the 50s crowd are rearing their ugly head (not literally). They are speaking up and out. They have a lot more wisdom and power than many of the 20-somethings. Then you have those Devils at FoxNews, like Hannity, making sense and influencing so many. Gasp! Even some of the 20-somethings. Now, OMG, what is the MSM going to do? They ask themselves! LOL.
I believe that there has been a cultural shift which the media and hard core liberals seem to be unable to perceive.