Bush Regains White House in Clearasil Poll

Adweek ^ | 10/21 | Gregory Solman

[alydar]

Teens who predicted President Bush's narrow victory in 2000 have reelected him, according to a Clearasil nationwide mock poll conducted by Channel One News.

Bush received 55 percent of the vote to Senator John Kerry's 40 percent, with 5 percent going to third-party candidates.

The acne medication, advertised by Interpublic Group's McCann Erickson, New York, with planning and buying performed by Medicom, sponsored the poll. The in-school TV network, which broadcasts from Los Angeles to more than 8 million students nationwide, had 1.4 million teens return online ballots Monday and Tuesday. The ballots were numbered to prevent stuffing.

"Clearasil has been been an advertiser with us almost since the station's inception, probably 25 of 38 weeks a year," said Kent Haehl, Channel One's president of advertising. "We took them into a complete marketing program that includes exposure though in-school signage and logo representation on every piece of collateral material."

Haehl said the mock election is the station's way of complementing youth voting drives "by raising awareness of their social responsibility and civic duty, and to get teens to engage in the process earlier and see the impact of their votes."

Clearasil, owned by Procter & Gamble since 2000, spent $16 million on ads in 2003 and $4 million through August 2004, per Nielsen Monitor-Plus.

[No Longer Free State]

Dude, it was a joke.....I don't consider either poll worth a damn.....They're all too young to vote.