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The herd that is our press
Townhall ^ | Sept. 1, 2004 | Jonah Goldberg

Posted on 08/31/2004 9:51:19 PM PDT by FairOpinion

The problem with writing about media bias is that it always sounds like sour grapes to people who don't agree with you, and like old news to people who do. So I'm just going to assert that that, from my perspective, the press has been very pro-Kerry for a long time now. And just to prove I'm not alone, even Evan Thomas of Newsweek has ascribed a built-in advantage of up to 15 points to Kerry and Edwards, based solely on the fact that the "establishment media . wants Kerry to win." But if you want to be like the storeowner who refuses to believe the parrot's dead ("No, no, he's uh, . he's resting) and insist I'm wrong, fine. I'm going to move on.

What I find interesting is that the media seemingly have started to realize that they've been shamelessly backing one horse in this race - and the wrong one. I think it started when reporters realized they had to cover the Swiftboat Vets story, albeit dismissively at first. But since then they have written stories about how Kerry is "off-message" and how his staff needs to be shaken up, although these stories are written with a slightly funereal tone. Albert Hunt of the Wall Street Journal refers to the "faltering Kerry campaign." Dan Rather reports that campaign leaders say there's "no need to panic" - always a sign of panic.

Why the change of heart? The obvious answer is that five major polls show Kerry slipping. But a larger dynamic is that journalists are a herd species. The media move in large packs, capable of suddenly switching directions due to the spooking of just a few critters up at the front. Individuals of the species may be susceptible to traits such as courage and integrity, but as a group they are power-worshippers. Nothing to them is more powerful than popularity - and nothing more popular than power. When you gain it, the press tends to go soft on you, regardless of the merits. When you lose it, they tend to pounce.

Now, of course, the press still by and large hates George Bush. But, as blogger Ann Althouse notes, "The media are looking ahead and imagining how the history of the 2004 presidential campaign will read, and how their performance will measure up." The answer: not well. They puffed up Howard Dean right up to the moment he popped. They allowed John Kerry to discard his 20-year voting record as a mere triviality and to make his Vietnam record his central qualification for the presidency. John Edwards - he's so pretty - was immediately accepted as a brilliant, bold and qualified choice by the same media that ridiculed Dan Quayle from the start for being too inexperienced, despite the fact that Quayle's political resume at the time makes Edwards' look like it was written in crayon.

Ironically, Kerry's role model for this campaign - intentionally or otherwise - is President Bush's father. If you recall, the Bush campaign of 1988 was not exactly freighted with policy substance. There was the Pledge of Allegiance, a lot of flags, and some third-party ads about Willie Horton. It was only Michael Dukakis' profound ineptitude that won the Republicans a third straight term in the White House. Bush could claim a lot of experience, as Kerry does, but he needed to stay fairly vague on the issues. After all, he didn't want to disagree with Reagan, even though he was promising to be "kinder and gentler."

In broad strokes, Kerry campaign's strategy is strikingly similar. He wrapped himself in his medals and his band-of-brothers the way Papa Bush wrapped himself in the American flag. The differences are telling, however. For one thing, Bush's strategy relied on friendlier local media instead of the national news outlets. Another difference: The national press complained bitterly about Bush's strategy, both during the campaign and after he won.

With Kerry, however, the national press was perfectly willing to let him sail into the Oval Office on his metaphorical swiftboat, never explaining the grotesque inconsistencies, flip-flops, waffles and panders that have punctuated his otherwise perfectly liberal record. In August, during the whole Swiftboat Vet brouhaha, the only "journalist" who managed to fire off a substantive factual question about Vietnam at Kerry was Jon Stewart of Comedy Central's "The Daily Show."

Were it not for the real alternative media, Kerry's game plan probably would have worked. Were it not for the tenacious attention of blogs like Instapundit and the Belmont Club, and for the mavericks of the conservative media, this story might never have made it onto the radar. For example, Alison Mitchell, the New York Times deputy national editor, admitted in Editor and Publisher, "I'm not sure that in an era of no-cable television we would even have looked into [the swiftboat story]." I'm sure that's true.

What remains to be seen is they've learned their lesson, or if I'll be writing media bias columns for years to come.


TOPICS: Editorial; News/Current Events
KEYWORDS: jonahgoldberg; mediabias
"even Evan Thomas of Newsweek has ascribed a built-in advantage of up to 15 points to Kerry and Edwards, based solely on the fact that the "establishment media . wants Kerry to win."

The SwiftVets also showed everyone the unfair media bias that exists.

1 posted on 08/31/2004 9:51:19 PM PDT by FairOpinion
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To: FairOpinion
And the MSM hasn't even touch the VVAW meeting where he and other members discussed assassinating members of the U.S. Senate.
2 posted on 08/31/2004 10:02:17 PM PDT by avant_garde
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To: FairOpinion

Excellent article!

"The media move in large packs, capable of suddenly switching directions due to the spooking of just a few critters up at the front."

"Althouse notes, "The media are looking ahead and imagining how the history of the 2004 presidential campaign will read, and how their performance will measure up." The answer: not well."


3 posted on 08/31/2004 10:03:40 PM PDT by KTpig (kiss of death)
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To: FairOpinion

If the press wasn't just an echo chamber for the Democrats, Lieberman or Gephardt would be the Democratic nominee and the Dems would still have a very serious shot at winning the presidency.


4 posted on 08/31/2004 10:08:36 PM PDT by swilhelm73 (There is no safety for honest men but by believing all possible evil of evil men. --Burke)
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To: FairOpinion
I've been writing "press bias" articles off and on for almost ten years. I don't see any end to that need in the near future. I think Jonah and many others will still be writing about the same subject a decade from now.

There will be one difference, though. The alternative media will be stronger then, and the New York Times, to choose an example entirely at random, will be much weaker.

Congressman Billybob

Latest column, "The Radio Talk Show Amendment, Or: Why John Kerry is Now Toast"

If you haven't already joined the anti-CFR effort, please click here.

5 posted on 08/31/2004 10:12:06 PM PDT by Congressman Billybob (www.ArmorforCongress.com Visit. Join. Help. Please.)
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To: FairOpinion

This race is truly the Battle of the Apocalypse for the Old Media-- and soon people going to realize that, not only
are the media losing, they're irrelevant.


6 posted on 08/31/2004 10:13:14 PM PDT by fat city (Julius Rosenberg's soviet code name was "Liberal")
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To: FairOpinion

I'll turn 32 this week, and I cannot recall a time in my life when the media went all-out against a Democrat the way they routinely do against Republicans.


7 posted on 08/31/2004 10:14:17 PM PDT by thoughtomator ("With 64 days left, John Kerry still has time to change his mind 4 or 5 more times" - Rudy Giuliani)
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To: FairOpinion

A lot of the meadia are just a bunch of intellectual pimps and whores.


8 posted on 08/31/2004 10:26:22 PM PDT by punster
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To: FairOpinion

..."...journalists are a herd species. The media move in large packs..."...

All TV media follow the same scripts. It doesn't matter which station you watch. There is just ONE script that they all follow. Into that script they place the top-10 stories of the day.

The competition is how each station compares to each other.

We viewers are only important if our choice of network is monitored by a Ratings service.

Watching TV news is like being forced to hear endless renditions of "Humpty-Dumpty" every time you want to hear music. As if Humpty-Dumpty was the only song available.

..."But, more on that later, but first, we'll have a sneak peek at the hurricane churning in the gulf. Will it affect your weekend? We'll explain..."


9 posted on 08/31/2004 10:28:41 PM PDT by jolie560
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To: FairOpinion

The Left got stuck with loserKerry because of the arrogant bias of the press. Back in January, a 90-minute session with google would have made it obvious to any curious reporter how much baggage Kerry is pulling. But when it comes to investigating left-wing politicians, there are no curious reporters. Especially not at the New York Times.


10 posted on 08/31/2004 10:37:39 PM PDT by cookcounty (Watch John Zippo Kerry self-immolate on national TV!!!!)
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To: FairOpinion

I was watching MSNBC tonight, and they showed clips of Kerry windsurfing today. Every single panelist (most of whom support Kerry) laughed at the way he looked, and they even mocked the shorts he was wearing. I don't think they would have been laughing like that a month ago.


11 posted on 08/31/2004 11:38:14 PM PDT by NYCVirago
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To: FairOpinion

I think the press will always want to explain to us how "'E's just pinin' for the fjords."

After all, we can't think for ourselves, now can we?

12 posted on 09/01/2004 12:03:07 AM PDT by Watery Tart ("Before I can embrace freedom, I should be aware of what duties I have." ~~Vince Lombardi)
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