People will share books.....and gooks should be arriving this week in 5-7 days.
If the Swifties drop another bomb in October like what is rumored, it will blow up again.
The books will do enough to keep it going, though it will drop for awhile during the GOP convention unless more dirt keeps being dredged up on these guys, in which case the GOP convention may not get as much coverage as it normally would. I hope the convention gets its coverage.
Stowaways?
As to the effectiveness or bump from convention-coverage--I think SWIFTIES DO IT BETTER.