Posted on 08/05/2004 5:17:52 PM PDT by Bob J
This has been one of my mantras since I arrived at FR in '97 ('96?). Holding rallies, working to get candidates elected, etc., is of immediate importance, but until we solve the media prejudice issue, we will always be pushing that boulder up the hill only to have it roll back down on us the moment our attention is diverted.
Liberals have to rely on propaganda and intimidation, in the media, in education, in unions, etc., to maintain control. They know it is the mothers milk of their effectiveness. Conservatives, if we are ever to achieve a lasting ascendancy and eliminate liberalism as a significant cultural influence, must understand that a long term plan on confronting and overcoming this challenge must be put in place or we will always just come up short of our goals.
Do you think Clinton would have been re-elected, Hillary still sitting in the Senate, Gore almost winning in '00 and sKerry this close in '04 if it wasn't for the lapdog media who decides not only what information is disseminated, but as important, what isn't and how and where it is presented?
People say we have Fox News. Fox News does very well and beats the other cable stations, but when you add up the numbers for the others all together, they beat Fox. And, they still got Rather, Brokaw and Jennings. They still have the NY/LA Times and magazines. They still got our universities, our unions, our entertainment industry (an information dissemination industry all it's own). Yes, we got the internet, but it pales to the competitions advantage.
I'm not going to present a plan, I have my own ideas and am working on some of them. I'd like to hear what the FReepers have to say and what ideas you have, and, how far you are willing to go.
How did their hegemony get broken? By war, by court order, by marshal, all of which they fought tooth and nail. But it still took LBJ who was one of their own to go "turncoat" to put the final nail in the coffin.
How about a 500 word essay?
Another good start, sans the war thingy!
If that deathgrip on our (grand)childrens' minds isn't broken, all is lost.
Kerry is not pro-soldier. He can't say he is anti-military when we are at war, even though he voted that way. I want his votes brought up. To me and America that is more important then what he did during his 4 months in Nam. Just my opinion...
SeeBS Radio earlier today played a quote from the White House out of context to make it seem that they were denouncing the ad when they actually were denouncing all 527 advertising.
Press Gaggle by Scott McClellan (White House Response to Swift Boat group--CBS LIED AGAIN)
What are we going to do about that?
The left started the whole affirmative action thing. Years later, David Horowitz is trying to use the idea to break the academia hegemony. Now, the left is breaking new ground by trying to sue Fox News Channel for reporting disinformation. Maybe that move will backfire on them, as it has much greater potential as a tool in the hands of the right.
Just spittin' cheese here.
For the truth or to just get out what you'd like to hear?
HA! I think it's going to take a few more bucks then we could raise. But there are some big buck people out there. There are even some conservative companies who own media outlets (GE for instance) who have to grow a backbone and start exercising their power to stop the anti-American slant. I understand a lot of them are multi-national, but without the US, they are nothing.
For balance. Let the voters make up their own minds, the left wants to make it up for them...and they're succeeding.
LOL. Hiya toots.
Hiya toots!!!
How goes things out yer way??
(((HUGS)))
If this story ends tonight, it's still done its damage. The one-liner people will recall is "Vietnam Vets against Kerry."
It's a seed that's been planted.
Fairly decent. You?
'Bout the same...
Is that too much too ask?
I think you left out the largest group, the one that decides elections.
2. Roughly 100 million vote in presidential elections. As regards political news and information, they are the only audience which counts.
3. We are one nation, yes, but we vote in 50 separate "sub-nations." Each state has its own distinctive major and minor media markets. No one single message works in all media markets nationwide.
4. The vast majority of news consumers get their news from their local-market media, i.e., their local TV and radio stations, and, to a significantly lesser degree, newspapers.
5. People with specific interests also have access to specialized media, such as trade and industry magazines; ethnic TV, radio and print media; the internet; etc. Most people are passive news consumers. People who avail themselves of specialized media are active news consumers who will seek out what they want to know.
6. The first challenge for anyone who wants to market something nationwide — be it a product, service, or a political message — is how to get the most bang for the buck. How to effectively identify and reach targeted audiences with messages that will sway them to buy the product/service, or vote for the candidate or ballot issue.
7. Because the vast majority of news consumers are passive, the second challenge is how to get their attention. And, of course, the third is how to motivate them. (The relatively few active news consumers are easy to reach.)
8. For most of the last 50 or so years, the best way to reach the widest audience has been via TV. It still is. Even though people today have the broadest range of news and information choices in history, TV news still commands the largest audiences. The combined average audience for national broadcast and cable TV news each week is roughly 30 million -- some of which are duplicate viewers. In other words, some unknown percentage of people will watch their local news, one or more of the national broadcast networks, and one or more of the cable TV news outlets at least part of each week. The remainder only watch one news source all or part of each week.
9. How best to use TV? The choices are: (a) get your own show and make it a huge hit, (b) advertise, (c) find ways to make news — i.e., use "free" media. What you can do depends on who you are, what you have to sell/promote, and what amount of money you have.
10. Even though TV reaches the largest audience, it's still only a fraction of the electorate, and it's hit or miss. Direct mail is another effective, but costly, means to promote something or someone. Direct mail offers the advantage of being able to target specific audiences with specific messages tailored to their interests. Radio ads can reach large audiences in targeted markets, and are usually cheaper than TV spots.
11. Bottom line? The most effective way to communicate in our crowded, modern media-intensive world is to: (*) identify the target audience or audiences, (*) get to know the audience in detail, (*) craft a message tailor-made to move that audience in your direction, and (*) choose the right media to deliver the message.
I'm either going to marry you or hire you!
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