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Kerry campaign to 'go dark' for a month to fund late advertising push
Financial Times ^ | July 27, 2004 | James Harding

Posted on 07/27/2004 5:01:23 AM PDT by prairiebreeze

John Kerry's election team is to suspend advertising during August, opening itself to what it expects will be a barrage of attacks from the Bush-Cheney campaign.

After a debate with his senior advisers, Mr Kerry has opted to "go dark" in the weeks after the Democratic National Convention to conserve limited federal funds for the weeks immediately before the November 2 election.

The decision was a "risky step", Mary Beth Cahill, the Kerry campaign manager, acknowledged yesterday.

The Kerry campaign hopes that the convention, which opened in Boston yesterday amid boasts of unprecedented party unity and discipline, will help introduce Mr Kerry to an electorate that feels it knows little about him.

The Democrats will still be able to get a pro-Kerry message on the air in the coming weeks, as the party and allied groups can still buy airtime. But the campaign is not going to be able to control the message or the media spending directly.

Ed Gillespie, chairman of the Republican National Committee, said he expected the well-funded Democratic National Committee and the shadow political groups which have raised tens of millions of dollars to see Mr Bush defeated in November will be able to spend throughout August on advertising.

"I do not think we will be deprived of their message," he said.

Mr Kerry was yesterday campaigning in Florida, the state that decided the 2000 election and is likely to be pivotal again in 2004.

Tomorrow, he arrives in his home town of Boston to accept his party's nomination for president on Thursday.

Once he has been formally nominated, the Kerry campaign will be given $75m in federal funds. The law requires that the candidate then spend only that money between the close of the convention and election day.

George W. Bush, too, will be limited to spending $75m in federal funds, but as the Republican National Convention is at the end of August, the Bush-Cheney campaign can continue to spend its war-chest for a further five weeks.

Mr Kerry's aides have debated whether to spend steadily across the 95 days between the convention and election day or hold back. Mr Kerry had even considered coming to Boston for the convention but not formally accepting the nomination, so as not to be bound by election finance laws.

"We have a 13-week general election, they have an eight-week general election," Tad Devine, senior adviser to Mr Kerry, told reporters yesterday at a breakfast hosted by the Christian Science Monitor.

The Kerry campaign is hoping that the convention will help people gain a better understanding of Mr Kerry's personal story, which he will reinforce on a 21-state tour through the summer.


TOPICS: Front Page News; News/Current Events; Politics/Elections
KEYWORDS: ads; advertising; dark; kerry
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To: ChuckShick
...or perhaps this.


21 posted on 07/27/2004 5:22:11 AM PDT by PBRSTREETGANG
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To: prairiebreeze
IMHO, the Kerry camp will need to do nothing. There are plenty of surrogates, and we will be bombarded the whole time. You can be sure!

Thank your gum't for "Campaign Finance Reform"... it makes the difference, with a willing press!

22 posted on 07/27/2004 5:22:12 AM PDT by pageonetoo (Rights, what Rights'. You're kidding, right? This is Amerika!)
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To: prairiebreeze
No doubt it is coincidence, but the French are famous for taking the month of August off for vacation.

I don't know anything about campaigning, but it doesn't sound like an optimal strategy. But, then again, I don't think that this photo-op was exactly a stroke of genius:

Source: Yahoo

23 posted on 07/27/2004 5:23:34 AM PDT by snowsislander
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To: prairiebreeze

They're going dark because his numbers go up when he's out of sight!


24 posted on 07/27/2004 5:23:54 AM PDT by dawn53
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To: The G Man
Don't forget their subsidiaries like Move0n.Org etc with their unlimited warchests....

That doesn't bother me so much as the blatant support given by so-called "objective" news organizations.

25 posted on 07/27/2004 5:24:21 AM PDT by Mr Ramsbotham ("This house is sho' gone crazy!")
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To: prairiebreeze
I believe it's the law that only Fed funds are used after nomination, someone speak up if I'm mistaken. That's why sKerry thought about not accepting the nomination at the convention, so he'd have more time before he had to use only Fed money. Now, looks as if he'd just "going dark" instead. Prairie

I believe that is correct. Last night on FNC it was mentioned that Bush has $60 million to spend BEFORE the GOP Convention. The panel speculated on how that would be used.

26 posted on 07/27/2004 5:30:13 AM PDT by randita
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To: PBRSTREETGANG

The poster boy for virtual colonoscopy's.


27 posted on 07/27/2004 5:37:54 AM PDT by duckman (I refuse to use a tag line...I mean it.)
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To: prairiebreeze

My guess is this report will be as true as the one that there would be no "Bush bashing" at the Democratic convention.


28 posted on 07/27/2004 5:39:33 AM PDT by wjeanw
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To: prairiebreeze

I thought that only the 527s were allowed to run ads at end of campaign?

Kerry can't be colluding with those people, can he?


29 posted on 07/27/2004 5:40:53 AM PDT by Let's Roll (Kerry is a self-confessed unindicted war criminal or ... a traitor to his country in a time of war)
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To: prairiebreeze

Since his popularity ebbs with his exposure to the public, "going dark" is probably the smartest thing he's ever done.


30 posted on 07/27/2004 5:48:55 AM PDT by catpuppy (Ignore Their Lies. ELECT KERRY-EDWARDS-CLARK-WILSON-BERGER!)
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To: prairiebreeze

There is no way that this will matter. If you recall after the nomination was wrapped up, that we were also told Kerry was in a vulnerable position because he was "fundless" and it would allow Bush/Cheney to "define" him.

He didn't need the funds. The media carried water for him. If this guy had to pay the going rate for all the free media doting he gets and all the Bush bashing he benefits from, we'd be lining up dollar bills from here to the Sun and back.


The media will do his dirty work. I'm sure some more books will be released, movies released, "news journalism" features taped, attack sitcoms penned.


31 posted on 07/27/2004 5:48:58 AM PDT by xzins (Retired Army and Supporting Bush/Cheney 2004!)
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To: prairiebreeze

Mcain Feingold - you are correct.


32 posted on 07/27/2004 5:49:17 AM PDT by demlosers
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To: prairiebreeze
Kerry gets free advertising on the mainstream media on a daily basis. He has his own newspapers, his own networks and his very own National Public Radio station.

And none of them are constrained by John McCains abridgement of the first amendment.

33 posted on 07/27/2004 5:52:24 AM PDT by jwalsh07
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To: prairiebreeze

Fox last night said Bush was going to spend the remaining $60 million or so of his funds before the RNC in September. If so, that will be double what they have spent in most other months. Fred also said that you will see a totally different Bush campaign AFTER the RNC convention. He said they have just been spending and not going after Kerry very agressively. He said even after the DNC this week, Bush will start to become much more visible and attack and make major speeches. Based on the recent polls, things are looking up for Bush. The 97% who were going to vote for Kerry that went to see Fareheit 9-11, are all drinking cool-aid thinking they have this wrapped up.


34 posted on 07/27/2004 5:53:02 AM PDT by gswilder
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To: prairiebreeze


35 posted on 07/27/2004 5:53:44 AM PDT by catpuppy (Ignore Their Lies. ELECT KERRY-EDWARDS-CLARK-WILSON-BERGER!)
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To: Mr Ramsbotham
Kerry's present plans call for the supposedly independent 527's to carry the Party's advertising costs for the August period - augmented by the free publicity always available from the MSM thus saving his own war chest for the post Republican convention time period.
However,you can bet that if Kerry gets little if any post convention bounce and the polls continue to slide south, he will flip flop and the money will start to flow like water.
36 posted on 07/27/2004 6:03:05 AM PDT by finnigan2
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To: prairiebreeze
Gosh I hope this happens.

The Rats got caught with their pants down. Terry Mcauliffe and the Rats are stupid. any idiot, except idiot Democrats, can read the law (McCain/Feingold act), should have scheduled their convention as close to the election as possible.

Remember when sKerry floated he didn't want to except the nomination at the Convention?

Those bozos have millions of dollars that they can't spend, while the the President will spend up to 100 million before he excepts the party's nomination in late August.

DUuuh is right.

37 posted on 07/27/2004 6:03:37 AM PDT by demlosers
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To: prairiebreeze

I've been praying that the Kerry/Edwards campaign would make some real boners in their strategy. Maybe this is one of them?


38 posted on 07/27/2004 6:17:11 AM PDT by ride the whirlwind ("I will never relent in bringing justice to our enemies..." - President Bush)
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To: Peach

LOL! You got that right!


39 posted on 07/27/2004 6:19:08 AM PDT by prairiebreeze (The RATS must turn to a cheating, lying, perjurist/rapist to try to save their candidate. Bwahahaha!)
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To: prairiebreeze

Big mistake if he does this.


40 posted on 07/27/2004 6:20:52 AM PDT by ShandaLear (John actually picked John before he picked John.)
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