Posted on 06/30/2004 11:46:07 PM PDT by freedom44
Virgin Cola is giving it a go in America once again. But this time, the British brand's invasion wasn't led by an army tank.
Virgin Cola just became available in limited distribution in Southern California. A national rollout is planned for next year.
Some people still remember the first time Virgin Cola reached American stores. It was six years ago, heralded by publicity-seeking British billionaire Richard Branson of Virgin Group. For the launch, he rode into New York's Times Square atop a tank, promising a battle with Coke and Pepsi.
Virgin Cola was a flop and disappeared from the U.S. market. This time, the cola's American relaunch is looking far more modest.
"We don't have any tanks in the garage," said Marc Pollack, a spokesman for a Beverly Hills, Calif., company that is a part of the plans to try Virgin again.
Virgin Cola will essentially be a private-label product. Current plans call for it be sold at 7-Eleven stores. It's a big chain but one not found everywhere; there are no stores in Georgia.
The brand will be marketed as a premium-priced product, the company said, with four flavors, including Blonde (vanilla) and Jade (lime).
"I don't think anybody can really challenge the dominant players," said Ranjit Singh, chief operating officer of Virgin Drinks North America. But the company believes there's room for a niche brand.
In the United States, Virgin Cola is the product of a joint venture between the Firm, a Beverly Hills talent agency and production company, and Britain's Virgin Group.
Branson himself is busy with a number of projects and wasn't involved in touting the launch.
Branson's company is best-known for Virgin-branded operations that include a record label and airlines overseas. Virgin is planning to launch a low-cost airline in the United States.
Perhaps you need glasses.
It's just that this makeshift pair of glasses I have now (shards of mirror glass stitched to my forehead and attached to two pieces from a broken broom stick, held together with black masking tape) has worked so well for me in the past.
I'll see if I can drop by LensCrafters.
Glatt refers only to meat products.
Coca-Cola is certified kosher for everyday use. But Coca-Cola also make a special "Kosher for Passover" product that is much more popular and better tasting than its regular product, because they use cane sugar instead of cheap corn syrup.
Personally, I stopped drinking sweetened soft drinks several years ago. I prefer plain water, club soda, and flavored club soda. I hate to admit this, but Perrier sparkling water is the best. And as much as I hate to admit this even more, Perrier is much cheaper than any American soft drink when I go across the border and buy it in Canada.
Settle down.
I'm just sayin'.
Bring on the Virgin Cola (COKE), and watch success go ape.
Today we have energy drinks, advertised enhancement drugs and so much crap to mess with our psyche, BUT God forbid we bring bach a drink that is no different than Ginseng tea.
You want to bring out Virgin Cola, let the originals make it. Coka Cola
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