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Why Bush’s War College Speech Fell Flat -- Know Your Audience, Speak to Them
Special to FreeRepublic ^ | 29 May, 2004 | John Armor (Congressman Billybob)

Posted on 05/27/2004 8:22:14 PM PDT by Congressman Billybob

No one gets to be President of the United States without substantial experience in public speaking. Only a rare few and only occasionally, rise to the rhetorical heights of an Abraham Lincoln. Only a rare few (fortunately) sink to the depths of deception of a Bill Clinton. But all should be at least marginally adequate at the task. In his Iraq speech Monday to the War College in Pennsylvania, President Bush failed to reach that low standard.

The first rule of public speaking is: Know your audience. The second rule is: Speak to the interests of your audience. Many Americans were listening over the shoulders of the faculty and students of the War College (despite the inexplicable decision of all the alphabet networks not to cover the speech). But the first audience was at the College itself.

Only four times was the President’s speech interrupted by applause. That alone tells you the speech was a failure. The audience was sitting on its hands, much more so than the audiences for most State of the Union addresses.

Every general officer in all branches of the US military takes courses at the War College. Didn’t the President and his speech writers bother to consider what people do at the College? They study the history of warfare, and the history of societies which generate warfare. They study successful warfare, like the magnificent fighting retreat of Chief Joseph of the Nez Perce. They study failed warfare, like General Custer’s attack at Little Big Horn that put his men in a position where they couldn’t survive the counterattack which quickly occurred.

Students at the War College study success so it can be repeated. They study failure so it can be avoided. But most of all, they study history for the lessons it offers. Lives of soldiers, outcomes of battles, results of war – all depend on their studies. And with that background they rightly expected far more from their Commander in Chief than he offered.

The President paid lip service to his audience from his second sentence, and then forgot that key point thereafter. “Generations of officers have come here to study the strategies and history of warfare.”

President Bush gave a talk that was a to-do list of minor and obvious steps in Iraq. It was no more creative or inspiring than a list stuck on the refrigerator: “Buy milk. Mail letters. Take Freddy to soccer practice.” There was no context, no history, little vision.

A key indication of the inadequacy of this speech for this audience was the lack of any quotations from any of the great military leaders in history. With all the twaddle in the Kerry campaign and in the American press about a “plan for Iraq,” it was an inexplicable failure of the President not to include a statement that every single member of the War College audience has memorized and taken to heart: “No plan survives first contact with the enemy.”

Why has the American military been so phenomenally successful in every war they’ve ever fought (where they weren’t undercut by the politicians back home)? Is it better training? Is it better equipment? Those offer partial explanations. But the greatest explanation is the ability of US military leaders to adapt, to improvise, to achieve the objective despite unexpected failures and obstacles.

Does this mean that generals shouldn’t plan a mission before they begin it? No. But it does mean that every plan must be studded with alternatives, depending on what happens and what goes wrong as it is put into action. And the use of initiative and creativity should not be confined to the general staff. The armored raid into Baghdad that broke the back of purely military opposition in Iraq was proposed by a unit commander, not a general.

The same point, that there cannot be an overall “plan” which is applied without deviation, also applies to the occupation of Iraq. The Kerry objection that there isn’t a grand “plan” should remind alert listeners of the French position just before the Germans invaded. The French plan was that the Maginot line of forts would defend their frontiers. But the German blitzkrieg made those forts utterly irrelevant, and France fell in a matter of days.

Static planning is a recipe for disaster. Every single member of the President’s audience at the War College was steeped in this concept. Why didn’t the President recognize that, and state it then and there?

The President seems afraid to use the word “occupation.” This, too, is a grave failure. We have two major examples of US military occupations turning warlike and dictatorial societies into free, democratic, successful societies and nations. These happened in Japan and Germany after World War II. Everyone at the War College is richly aware of both of those. Why did the President not say a word about either one?

In the fall of 1945, when Congress was balking at financing food and coal as provisions for the Japanese population, General Douglas MacArthur sent a simple telegram to Congress. It said, “Send me food, or send me bullets.” That’s the essence of a successful occupation. The defeated nation needs to be rebuilt as quickly as humanly possible.

In Germany, unlike Japan, there was a semi-organized guerrilla resistance led primarily by the werewolves who were created for that precise purpose before Germany surrendered. They continued fighting for two years after Hitler’s death in May, 1945. This is a very close parallel to events in Iraq today.

The American press also needs an education in history. Consider, for instance, an article in the New York Times on 31 October, 1945: “GERMANS REVEAL HATE OF AMERICANS: Drop Mask of Surface Amity.” In reporting on current events with breathless anxiety, including the “deteriorating” attitudes of Iraqis, the Times>/i? has not bothered to read its own files for parallels.

Before we forget, how long did it take to rebuild Japan and Germany into free, democratic and civilized nations? IT TOOK FOUR YEARS. Trying to accomplish the same result in Iraq faster than events on the ground will permit risks failure and disaster. Pundits who speak in gross ignorance of history are arguing about “full sovereignty” in Iraq. What would the results have been in Japan and Germany had they been given “full sovereignty” too early? A new Tojo? A new Hitler? That way lies madness.

And what about the costs of the Iraq War? Military commanders are aware, more than anyone else, that the price of war is paid primarily in the blood of young men, and today, young women. There is no such thing as a bloodless war. But students of history know that the number of soldiers killed in action per month in Iraq is LESS than every other war that the US has ever fought, going back to the Revolution.

Some politicians and pundits are saying that this is “too high a price to pay.” In their historical ignorance, they fail to note that this means the loss of life in the Revolution was “too high.” We should have surrendered, allowed George Washington to be hanged as a traitor, and continued to be British colonies. This whole argument could have been, should have been, gut-shot with such facts in the President’s speech. And the audience would have approved, because they, too, know the comparative costs of America’s wars.

How should the American military deal with the terrorists in Iraq? At least the President didn’t repeat his lame phrase about “bringing them to justice.” The soldiers who stormed the beaches of Okinawa did not carry arrest warrants written in Japanese. Those who stormed the beaches of Normandy did not carry German arrest warrants.

The phrase the President did use, “those responsible for terrorism will be held to account,” was only marginally better. The War College audience was well aware, and the people of the US ought to know, that we used military trials (followed by firing squads for those found guilty) on the resistance fighters in Germany after the surrender.

And while we’re on that subject, the President made no mention of the Geneva Conventions. They are explicit and incorporate the law of war, which is older than the United States itself. They do NOT apply to non-uniformed fighters who hide among the civilian population. Under those provisions the British were correct to hang Nathan Hale in New York City, and the Americans were correct to hang Major John Andre in New Jersey.

Although Bush’s speech emphasized repeatedly that it is mandatory that this war be won, he never addressed what it takes to win a war. General George Patton said it as well as anyone during World War II. That speech was immortalized in the opening scene in the movie , with George C. Scott playing the role.

At least part of this speech should have been incorporated into the President’s speech before the War College. That audience would have remembered and appreciated it. The broader audience of all Americans needed to hear it, to have no delusions about what is required of us in the future: [This is from the original version of the speech, not the sanitized version which appeared in the movie. Here’s a link to the whole text: http://www.warroom.com/patton.htm]

“You are here today for three reasons. First, because you are here to defend your homes and your loved ones. Second, you are here for your own self respect, because you would not want to be anywhere else. Third, you are here because you are real men and all real men like to fight. When you, here, every one of you, were kids, you all admired the champion marble player, the fastest runner, the toughest boxer, the big league ball players, and the All-American football players. Americans love a winner. Americans will not tolerate a loser. Americans despise cowards. Americans play to win all of the time. I wouldn't give a hoot in hell for a man who lost and laughed. That's why Americans have never lost nor will ever lose a war; for the very idea of losing is hateful to an American.

“You are not all going to die. Only two percent of you right here today would die in a major battle. Death must not be feared. Death, in time, comes to all men. Yes, every man is scared in his first battle. If he says he's not, he's a liar. Some men are cowards but they fight the same as the brave men or they get the hell slammed out of them watching men fight who are just as scared as they are. The real hero is the man who fights even though he is scared. Some men get over their fright in a minute under fire. For some, it takes an hour. For some, it takes days. But a real man will never let his fear of death overpower his honor, his sense of duty to his country, and his innate manhood....

“War is a bloody, killing business. You've got to spill their blood, or they will spill yours. Rip them up the belly. Shoot them in the guts. When shells are hitting all around you and you wipe the dirt off your face and realize that instead of dirt it's the blood and guts of what once was your best friend beside you, you'll know what to do!...

“From time to time there will be some complaints that we are pushing our people too hard. I don't give a good Goddamn about such complaints. I believe in the old and sound rule that an ounce of sweat will save a gallon of blood. The harder WE push, the more Germans we will kill. The more Germans we kill, the fewer of our men will be killed. Pushing means fewer casualties. I want you all to remember that.

“There is one great thing that you men will all be able to say after this war is over and you are home once again. You may be thankful that twenty years from now when you are sitting by the fireplace with your grandson on your knee and he asks you what you did in the great World War II, you WON'T have to cough, shift him to the other knee and say, 'Well, your Granddaddy shoveled [blank] in Louisiana.' No, Sir, you can look him straight in the eye and say, 'Son, your Granddaddy rode with the Great Third Army and a Son-of-a-[blank-blank] named Georgie Patton!”

Patton was well-nigh incompetent at office politics. However, he was one of the greatest generals the nation has ever produced. A reminder of his military thinking and leadership would have been right for the War College audience, and useful for the nation as well. The President’s speech was the weaker for the absence of any quotes from any of America’s most capable military leaders.

- 30 -

About the Author: John Armor is a First Amendment lawyer and author who lives in the Blue Ridge. CongressmanBillybob@earthlink.net.

- 30 -


TOPICS: Editorial; Extended News; Foreign Affairs; Government; News/Current Events; Politics/Elections; US: North Carolina; War on Terror
KEYWORDS: iraqgermany; japan; northcarolina; occupatiion; oldnorthstate; presidentbush; warcollege
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To: Texasforever

Yeah, I'm still here 'cause I support the effort against the Left and am not afraid to admit when our guy on point could use a little help. Give me a minute, I've got to figure out how to get the feedbag over your blinders.


141 posted on 05/27/2004 10:34:05 PM PDT by budwiesest
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To: Congressman Billybob

Yes--but the Yale campus had better pizza!


142 posted on 05/27/2004 10:34:35 PM PDT by SkyPilot
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To: Barlowmaker
No doubt. There was a time last summer/fall when just standing in line to apply to the CPA Security or Local Police Academies took balls the size of canned hams. Remember when those guys were getting slaughtered queueing up on sidewalks or riding in buses?

I've got a story that was reported (obscurely) goes back to February or so ... One guy showed up in awful tattered clothes, and the Americans were ignoring him, but he seemed to be persistent so they brought him in. the Americans at the recruiting station asked him why he wasnt dressed decently. He replied that he was injured in a bomb blast that took place at the recruiting station several days prior, but he still wanted to join the ICDC. And he had no other change of clothes.

143 posted on 05/27/2004 10:36:20 PM PDT by WOSG (Peace through Victory! Iraq victory, W victory, American victory!)
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To: WOSG

Well that would be looking backwards instead of focusing on how we will move forward. Yes he needs to lay out all of what you laid out but not in this series. If the plan he has in place fails, he could show pictures with Saddam and Osamma in bed together and it wouldn't change anything. He has bet the entire farm on success of post war Iraq, not what led us to war in the first place.


144 posted on 05/27/2004 10:38:25 PM PDT by Texasforever (When Kerry was asked what kind of tree he would like to be he answered…. Al Gore.)
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To: budwiesest
I've got to figure out how to get the feedbag over your blinders.

Why take a cheap shot?

145 posted on 05/27/2004 10:39:48 PM PDT by Texasforever (When Kerry was asked what kind of tree he would like to be he answered…. Al Gore.)
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To: MJY1288
95% of Iraq is stable and it's the other 5% that dominate the mainstream news

LOL! The very people that are suppose to take over this mess are being assassinated and need to be surround by rings of armed security. Stable? We can't even trust half of those that are suppose to take over this disaster. LOL!

146 posted on 05/27/2004 10:41:00 PM PDT by Joe Hadenuf (I failed anger management class, they decided to give me a passing grade anyway)
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To: Joe Hadenuf
LOL! The very people that are suppose to take over this mess are being assassinated and need to be surround by rings of armed security. Stable?

How long do you think Bush would live if he wasn't "surrounded by armed security"?

147 posted on 05/27/2004 10:43:02 PM PDT by Texasforever (When Kerry was asked what kind of tree he would like to be he answered…. Al Gore.)
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To: Texasforever
OK Tex, I'll put you down as believing Iraq is "stable" like your buddy says he believes.

Jezzzuz......You guys are over the big top.

148 posted on 05/27/2004 10:49:48 PM PDT by Joe Hadenuf (I failed anger management class, they decided to give me a passing grade anyway)
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To: Joe Hadenuf

You're obviously limited by your simplistic mentality..... Go get some rest Joe! you're in way over your head


149 posted on 05/27/2004 10:50:06 PM PDT by MJY1288 (Our Wounded Soldiers at Walter Reed Have Yet to be Visited by John Kerry. What's he Afraid of?)
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To: WOSG
I believe that story. There are thousands of such stories, happening every day over there.

Everything I needed to know about the chronic-naysayer element here on FR was demonstrated earlier today when a cast of the usual suspects showed up to portray the al-Sadr retreat from An Najaf as a Coalition defeat. It was another display of Administration weakness in their cynical, disingenuous world view.

These people aren't conducting themselves with integrity here in my opinion. They're b.s. artists looking to demoralize the forum members and create a facade of dissension to outside observers. It pisses me off they play games with real world events that have life or death stakes attatched. I have a sense the onslaught is going to get worse as the Summer proceeds toward election day. It's frustrating to have the one sanctuary I've found from the propaganda machine be poisoned by divisive jerks. The gloom and doom merchants had a defensable position mid-April - early May when events were indeed appearing to be spiralling out of control. That reality no longer exists, the situation is revealing itself to be increasingly optimistic. Folks who refuse to acknowledge victories when they occur are harboring unsavory agendas.

150 posted on 05/27/2004 10:51:46 PM PDT by Barlowmaker
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To: Joe Hadenuf
OK Tex, I'll put you down as believing Iraq is "stable" like your buddy says he believes.

You are going to puncture your ear drums if you don't get your fingers out of your ears. I think you may be in over your head around here. You are incapable of defending your position. You just throw out BS and change the subject on the first rebuttal.

151 posted on 05/27/2004 10:54:25 PM PDT by Texasforever (When Kerry was asked what kind of tree he would like to be he answered…. Al Gore.)
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To: Barlowmaker
"The gloom and doom merchants had a defensable position mid-April - early May when events were indeed appearing to be spiralling out of control."

Remember when the ground war started and our troops were slowed by the sand storms...the offensive was suddenly bogged down. The word quagmire was used often by the merchants of defeat.

152 posted on 05/27/2004 10:55:16 PM PDT by CWOJackson
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To: CWOJackson

Afghanistan was a quagmire.


153 posted on 05/27/2004 10:57:34 PM PDT by Barlowmaker
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To: MJY1288
You're obviously limited by your simplistic mentality.

"Iraq is 95 percent stable"

With 130,000 troops, in a country as big as California with a population of millions of fanatics? While the dummies we put in charge are being assassinated? Iraq is 95 percent stable? LOL! You have your head so far up your party's ass you are blinded man.

154 posted on 05/27/2004 10:58:23 PM PDT by Joe Hadenuf (I failed anger management class, they decided to give me a passing grade anyway)
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To: Texasforever
Sorry if you took it that way. Just think you're too blind to see when our guy dosen't deliver the goods.

You mentioned Churchill and others. I've been waiting and waiting for something to come from the mouths of those on our side to produce something memorable or quotable in a historical sense. Let me try a few out on you:

"Uniformed or not, our soldiers will waste no time with insurgence."

"Try as they might, neither a woman's skirt nor minoret shall provide safe harbor.

"Don't mess with budwiesest."

155 posted on 05/27/2004 11:00:39 PM PDT by budwiesest
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To: Joe Hadenuf

One soldier writing home summed that up nicely. He said something like what you just did, but the worded it more like: "Do you think if we were surrounded by 25 million people who wanted to kill us that we'd be alive today?"


156 posted on 05/27/2004 11:01:17 PM PDT by CWOJackson
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To: Congressman Billybob
I don't think it fell flat. His real audience was not those in attendance. That was the location, but the speech was intended for nervous and forgetful Americans.

It was simple, low key and painstakingly explained to those who have forgotten what we are doing and why.

It simply and effectively countered the "he has no plan" argument that the dems are so fond of putting forth.

It had to be simple and non-flashy so that it could be easily understood. It needed to be very plain so that no one could misunderstand.

It was like kindergarten for the war weary crowd and those that never understood in the first place.
157 posted on 05/27/2004 11:04:53 PM PDT by texasflower (in the event of the rapture.......the Bush White House will be unmanned)
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To: CWOJackson
Do you think if we were surrounded by 25 million people who wanted to kill us that we'd be alive today?"

LOL! Then why drive around in armor vehicles and tanks? Why all the hubub about body armor? Loose your armor, lose your life. LOL! Hehehe...Thanks for the belly laugh!

158 posted on 05/27/2004 11:05:12 PM PDT by Joe Hadenuf (I failed anger management class, they decided to give me a passing grade anyway)
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To: Barlowmaker
Yes, I almost forgot about Afghanistan. I recall all the retired generals and military historians reminding us:

1) The British and Russians learned that you cannot conquer Afghanistan,

2) that we were not prepared for General Winter, and

3) if we had any chance of success we would need forces on par with Desert Storm, or greater.

Hmmmmmm. We went in with only a fraction of the force, we used new tactics mixing sophisticated weapons with warriors on horseback and we formed an alliance and didn't try to conquer.

159 posted on 05/27/2004 11:06:40 PM PDT by CWOJackson
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To: budwiesest
Sorry if you took it that way. Just think you're too blind to see when our guy dosen't deliver the goods.

BS. He is delivering the "goods". He has never wavered on this from 911 to date. Just because you and many others have caved doesn't mean he has "lost his way". He has a hell of a lot more to lose on this than any of us. BTW, the decision on Falujia was made by the Marine commander on the ground. Bush has let the military conduct this war unlike what happened in Viet-Nam.

160 posted on 05/27/2004 11:07:41 PM PDT by Texasforever (When Kerry was asked what kind of tree he would like to be he answered…. Al Gore.)
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