Valentine's cards include black SpongeBob; printing error blamed

Kansas City Star ^ | Feb. 12, 2004 | JIM SCHAEFER

[Larry Lucido]

Valentine's cards include black SpongeBob; printing error blamed

BY JIM SCHAEFER

Knight Ridder Newspapers

DETROIT - (KRT) - American Greetings Corp. calls it a regrettable printing error.

Somehow, boxes of SpongeBob SquarePants Valentine's Day cards are popping up in Detroit Wal-Mart stores - but the popular cartoon character found inside isn't his traditional yellow color.

He's black. And with his trademark big teeth and wide eyes, this SpongeBob seems similar to offensive images of African-Americans portrayed in minstrel shows decades ago.

American Greetings officials said Thursday they were surprised and puzzled when the Detroit Free Press made them aware of a complaint about the product.

"We absolutely fell out of our chairs when we saw it," said Carol Miller, director of business development for the Cleveland-based company. "We're obviously going to be talking to Wal-Mart as well as Nickelodeon ... to offer our sincere apologies for this product making it to market."

Miller said the cards, which were printed and packaged in China, are mistakes, but she and other officials said they were trying to determine how that happened.

David Blinderman, director of global product development for the company, said the printing facility is one of the company's most reliable.

"Culturally, the guys on press in China wouldn't have the faintest idea of who a SpongeBob was or who a black SpongeBob was," Blinderman said.

Jemeka Garcia of Flint Township, Mich., was skeptical of a mistake, in part because the cards appear to be well made. Garcia and her husband, Scott, complained to the Detroit Free Press earlier this week after their 6-year-old daughter discovered the different SpongeBob. The family purchased the cards at a Wal-Mart near their home so the girl could hand them out to her first-grade classmates.

"I want to know why the person did it," Jemeka Garcia said Thursday. "That's kind of a horrible prank. And what if some kid gets it" as a valentine?

A Wal-Mart official said customers who want refunds can have them, but there were no plans to take the boxes off shelves. "It was a very popular item and there aren't very many left out there," said corporate spokeswoman Danette Thompson. She said the company had received no other complaints.

The cards - branded as "Nickelodeon 34 Foil Valentines" and selling for $2.74 - are exclusive to Wal-Mart. Officials said they were widely distributed across the country, but they would not say how many had been produced. The Free Press checked a Wal-Mart in Roseville, Mich., and found the cards. There are 68 Wal-Mart stores in the state.

SpongeBob stars on the Nickelodeon cable channel. The show chronicles the cluelessly optimistic meanderings of a bright-eyed sponge, who lives in a pineapple in the underwater city of Bikini Bottom.

Jemeka Garcia said she's already gone out and replaced the offensive SpongeBobs for her daughter.

"I went and bought her some Scooby-Doos."

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© 2004, Detroit Free Press.

Visit the Freep, the World Wide Web site of the Detroit Free Press, at http://www.freep.com.

Distributed by Knight Ridder/Tribune Information Services.

[Cboldt]

Looking good!!! LOLOL. That picture is too funny.

[socal_parrot]

Looks like Barbie's got a new main squeeze...

[Grampa Dave]

How about this: A Black Barbie with an Asian (Yellow Sponge Bob with only two teeth on her T-shirt. Also, she has a yellow pet Sponge Bob minature. Now Asians who feel hurt by this evil act, can complain and call the ACLU and the Nation Lawyers Union.

Seriously, this is an official Barbie and Sponge Bob doll that is for sale.

[cupcakes]

Jemeka Garcia of Flint Township, Mich., was skeptical of a mistake, in part because the cards appear to be well made

____

LMAO--JAMEKA is skeptical that is was just a mistake. That's right Jameka, any little mistake is automatically racism. PATHETIC! I wonder when she'll sue for "damages"?

[wireman]

Sponge Bro'???

[dougherty]

"I want to know why the person did it," Jemeka Garcia said Thursday. "That's kind of a horrible prank. And what if some kid gets it" as a valentine?"

I can smell the lawsuit from here. LOL, this individual needs to lighten up.

[50sDad]

I haven't felt right about this stuff since "The Wiz"! I'll give you "black Barbie", but black Dorthy is just wrong on so many levels.

[demnomo]

Barbie left Ken for Sponge Bob?!!!

Well, I guess it's off to San Francisco for the two of them.

tsk. tsk.

[RippleFire]

bump

[SoothingDave]

Barbie left Ken for Sponge Bob?!!!

Ken wasn't sponge-worthy.

SD

[4mycountry]

Mommy ping. Know anyone whose kid likes SpongeThingie?

[LN2Campy]

I fugured for Valentine's Day they would come out with a Contraceptive Sponge Bob...

[FourPeas]

And the world gets weirder and weirder....

[alexandria]

Yes, word is that ken got the boot.

[Contra]

You better put some ketchup on that

[kingu]

Cool, I finally have an image to use for Black History Month..

What gets me is the way that the story was written.. Boxes in stores, when they only got one complaint about one box bought from one WalMart.

Ahh, good old Knight Ridder journalism in action yet again.

[Eaker]

[netmilsmom]

My nephew, his wife and their two year old are crazy nuts for the show.
I have watched it there and it's funny but the girls are not impressed at all.

Have you been exposed to it??

[I'm ALL Right!]

My son gave out SpongeBob valentines...didn't see any of this.

[4mycountry]

My niece loves SpongeBob. I got my first introduction when she visited us for the weekend.

I swear unto you, it will be a cold day in hell before I ever willingly watch that show again.