They should rename it "John K. Ferry" and the press will promote it for them.
Are these Canadians in for a surprise when they hit Rochester. I was born there at St. Mary's Hospital about 60 years ago. It WAS a great place to grow up. Now, I roll my windows up to deflect any bullets and pray I get out of the city safely. Rochester is a cruddy, dangerous city. (51 murders last year).
People will go to Niagara Falls or the Vineyard areas by the Canadian Bridge routes at Buffalo or Syracuse. No need for the Rochester Ferry.
Why not improve the beaches (including Durand) for ROCHESTERIANS instead of dumping ferry money down the drain. Check the old photos of Durand at Rochester History Photos. You'll be stunned at what it was and what it is.