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Brand names: Some Americans are naming their children after consumer products
WORLD ^ | 11/15/03 | Gene Edward Veith

Posted on 11/08/2003 3:43:15 AM PST by rhema

NAMES, THE EMBLEMS OF A PERSON'S IDENTITY, used to mean something. "Abraham" means "father of a multitude." "Moses" means "draws out," as of the River Nile and as he would draw the people out of slavery. "Jesus" means "God saves," so that His very name testifies to His deity and His saving work.

In other tribal societies, people are sometimes named for animals ("Sitting Bull") or for something else in nature ("Red Cloud"). The same holds true for European tribes: "Beowulf" means "bee wolf," a figure of speech for "bear." In the Middle Ages, children born on a Saint's Day were named for that saint, giving them their patron saint. Puritans started naming their children after virtues, such as Faith and Prudence, or after other abstractions such as Increase.

Then the meaning of names began to lie generally in some association, as in naming a child for someone in the Bible. Many names have family significance, with children named after parents, ancestors, or other relatives.

The main criterion for names today, though, is not so much their meaning as whether they sound good. Some parents, in order to ensure their child's utter individuality, make up unique names, a set of musical syllables and unusual spellings designed to ensure that no one else in the world has exactly that name.

As the pop culture—the world of entertainment and commercialism—drives out traditional culture, from education to the church, it shows up too in the names people choose for their children. Decades from now, adults will find themselves saddled with the names of by then old-fashioned pop stars who happened to have been big at the time their mothers gave birth. Soap-opera characters, it has been noted, are a major influence on the names of real babies.

A new trend in baby names, however, takes the pop-culture influence to a new level. Cleveland Evans, a psychology professor at Nebraska's Bellevue University and a member of the American Name Society, studied Social Security records for the year 2000 and found that many children today are being named after consumer products.

Twenty-two girls registered that year were named "Infiniti." Not "Infinity" with a "y," as in the illimitable attribute of God, but "Infiniti" with an "i," as in the car. There were also 55 boys named "Chevy" and five girls named "Celica."

Hundreds of children were named after clothing companies. There were 298 girls named "Armani." There were 164 named after the more casual "Nautica." Six boys were named "Timberland," after the boot.

Sometimes the clothing namesakes are more generic, with a special emphasis on fabrics. Five girls were named "Rayon." Six boys were named "Cashmere," seven were named "Denim," and five were named "Cotton" (though perhaps this was for Increase Mather's son).

Forty-nine boys were named "Canon," after the camera. Seven boys were named "Del Monte," apparently in honor of canned vegetables. Twenty-one girls were named "L'Oreal," after the hair dye, presumably to let them know that "you are worth it."

"Sky" might be the name of a nature-loving flower child's offspring (as in River Phoenix), but 23 girls and 6 boys were named "Skyy." This is a brand of vodka. Parents are naming their children after other alcoholic beverages, too. Nine girls were named "Chianti." Six boys were named "Courvoisier."

Perhaps the ultimate product name for kids uncovered by Mr. Evans was ESPN. Two separate parents, one in Texas and one in Michigan, named their sons after the sports cable network. A reporter for the Dallas Morning News traced down the family of big sports fans and learned that the correct pronunciation of little ESPN's name is "espen."

So what does this mean? Are children being seen in the same terms as consumer products or other possessions? Certainly, just as there are trophy wives, there are now trophy children. The desire to own a baby is driving much of the new reproductive technologies. Babies are already being bought and sold in the practice of hiring surrogate mothers.

Certainly parents have the right to name a child anything they want, and it is wrong to give someone a hard time just for having an unusual name, which, as in Johnny Cash's boy named Sue, can be a character-building experience. (Maybe he could have changed the spelling to "Sioux.")

For some, the "Christian name," as it is called, is given at baptism. And its true significance comes from that one individual identity being identified with and joined to a greater name: "ESPN, I baptize you in the name of the Father, Son, and Holy Spirit."

Christians find their own name and identity—whatever it is—in the name of Jesus, "God saves."


TOPICS: Culture/Society; Editorial; Extended News
KEYWORDS: namesake
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To: NewHampshireDuo
I went to elementary school with a boy named Adam Baum.
241 posted on 11/08/2003 3:37:52 PM PST by Alouette (I have 9 kids)
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To: Alouette
And I went to school with a white kid named Kaufman whose first name was Sean but he and his folks pronounced it Seen (I guess the new baby name list did not have a guide to pronunciation.)

Also at the same school was a boy named Alto Odin (good athlete)and a girl named Bubbles Braun. We also had I. B. Sharpe (and she was) and Principal Plotz (and he did.)

242 posted on 11/08/2003 3:48:51 PM PST by masadaman
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To: Qwinn
One of my former employee's last name was FuQua............
243 posted on 11/08/2003 3:52:39 PM PST by JENINMO
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To: ErnBatavia; MissEdie
We also have an Allegra and a Ford.

We gots an Allegra right here!

Yep. It was a girl's name long before the allergy medicine ever existed. :-)

244 posted on 11/08/2003 3:54:05 PM PST by Allegra (CBS has canceled this tagline. It was "not due to controversy." Tom Daschle is disappointed.)
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To: NovemberCharlie
"Heinz is an actual first name. German."

Oops, you're right! How about Drano or Kotex, or just plain old tampon for a kids name? I have met a three year old named "River". His Mom noticed my curiosity and explained that he was conceived on a river - but she didn't remember which one.

245 posted on 11/08/2003 4:14:08 PM PST by nmh
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To: VeritatisSplendor
About 40 years ago my Mom handled a case in which the mother named her newborn Umbilicus.
246 posted on 11/08/2003 4:14:54 PM PST by Domestic Church (AMDG..)
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To: independentmind
"...twins named Princess and Precious"

That's better than Black and Decker or Proctor and Gamble.
247 posted on 11/08/2003 4:19:49 PM PST by Domestic Church (AMDG..)
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To: rhema
Got a poor kid in our church named Abcde (pronounced Absidee).
248 posted on 11/08/2003 4:22:43 PM PST by Spyder (Just another day in Paradise)
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To: Spyder
My last name is Sheets so always wanted to name a daughter
Polly Ester.

Maybe I could name a son Mauser 98 or Mosin Nagant.

Why the possibilities are endless!

E're you lot, quit fighting, Tang help your sister EsuVee into the car. Mom and Aunt Pantyliner will be out in a minute.
249 posted on 11/08/2003 4:27:41 PM PST by tet68 (Patrick Henry ......."Who fears the wrath of cowards?")
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To: SeaDragon
What's sad is her brothers were ordinary old Michael, Thomas and William. I checked; a history of famous Houstonians says she was named "for the heroine of a Civil War poem written by her uncle Thomas Elisha". Still, she's a warning to all parents about bad baby name choices!
250 posted on 11/08/2003 4:29:16 PM PST by Moonmad27
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To: rhema
I worked at a shoe store once, and my boss named her son after a brand of boy's shoes there....Chancellor (Chance for short). I actually like it...
251 posted on 11/08/2003 4:30:21 PM PST by stands2reason (REWARD! Tagline missing since 10/21. Pithy, clever. Last seen in Chat. Sentimental value.)
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To: Moonmad27
Crikey, what happens when the Internet kicks in?

Moonmad27 .......Time for school!
252 posted on 11/08/2003 4:30:54 PM PST by tet68 (Patrick Henry ......."Who fears the wrath of cowards?")
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To: rhema
I'm surprised that there weren't any "Cristals"...
253 posted on 11/08/2003 4:32:12 PM PST by stands2reason (REWARD! Tagline missing since 10/21. Pithy, clever. Last seen in Chat. Sentimental value.)
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To: Moonmad27
No, Debbie, Janice, and Sherry are gone now. Make way for
Jayden
Brayden
Kayden
Madison
Addison
254 posted on 11/08/2003 4:37:24 PM PST by stands2reason (REWARD! Tagline missing since 10/21. Pithy, clever. Last seen in Chat. Sentimental value.)
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To: hispanarepublicana
My second pet peeve is when names clash ethnically. "Pedro O'Reardon" "Brittany Garcia" "Patrick Gonzalez" "Cheyenne Kawolski".

That is very common, though, in Argentina. Had a doc once named Carlos Schmidt. I mentioned to him I thought it quite a curious name. He explained about the Germans in Argentina and laws in the country that require Hispanic first names.

255 posted on 11/08/2003 4:39:37 PM PST by Spyder (Just another day in Paradise)
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To: LibertyThug; wayne_shrugged; Kira-USA
My current list of acceptable names includes Mad Dog, Shiner, Trek, Farmer Vincent, Aragorn, Keyser and of course Akira. I might be adding to it.

Anything from that list is fine.
256 posted on 11/08/2003 4:40:44 PM PST by Akira (Blessed are the cheesemakers.)
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To: whereasandsoforth
I have a cousin who conceived her daughter in Chattanooga.

Poor "Chatta."
257 posted on 11/08/2003 4:40:52 PM PST by stands2reason (REWARD! Tagline missing since 10/21. Pithy, clever. Last seen in Chat. Sentimental value.)
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To: Moonmad27
I checked; a history of famous Houstonians says she was named "for the heroine of a Civil War poem written by her uncle Thomas Elisha". Still, she's a warning to all parents about bad baby name choices!

Heroine or not , what could her parents been thinking? Were they not capable of putting sounds together or did they just not care? After all, it was just a girl baby and who cared about those?

258 posted on 11/08/2003 4:42:31 PM PST by SeaDragon
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To: MissEdie
We also have an Allegra and a Ford.

Well, those are real names at least...

259 posted on 11/08/2003 4:44:34 PM PST by stands2reason (REWARD! Tagline missing since 10/21. Pithy, clever. Last seen in Chat. Sentimental value.)
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To: Fzob
I'd have sued my parents if they named me "Beano."

Trajan88

260 posted on 11/08/2003 4:44:34 PM PST by Trajan88 (www.bullittclub.com)
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