Posted on 10/29/2003 7:05:48 AM PST by 4mycountry
Wed, October 29, 2003
Hummer inspires shoe design
By AP
CLEVELAND -- LeBron James' new sneakers should help him drive to the basket. After all, they're modelled after the Cleveland Cavaliers rookie's infamous Hummer.
Tonight, James will make his NBA debut in Sacramento wearing his signature Nikes, dubbed the Zoom Generation.
The shoes, which will retail for $160 US per pair, are the first of six models James will wear as part of the $90 million sports apparel deal he signed with Nike in May.
The design was inspired by James' Hummer H2 sports utility vehicle, which made headlines earlier this year when the Ohio High School Athletic Association investigated how his mother bought it for her son's 18th birthday.
James said the shoes will be in stores on Dec. 20.
"They look good," said James, who has been wearing them in practice lately.
James said the design of the shoes, they have a metallic band across the heel, was a collaboration of his ideas along with those of his agent, Aaron Goodwin, and Nike representatives.
Earlier this week, the Nike TV commercial featuring James made its debut. In the spot, James appears with teammates DeSagana Diop, DaJuan Wagner and Carlos Boozer in a game against the Kings. The commercial was filmed a few weeks ago in Sacramento.
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