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Businesses hungry for slice of the low-carb pie (Atkins)
St. Petersburg Times ^ | October 24, 2003 | BENITA D. NEWTON

Posted on 10/24/2003 2:01:27 PM PDT by Cincinatus' Wife

A growing group of stores and restaurants expand offerings for people following Atkins and similar diets.


Isaiah and Maureen Copeland plan to open Copeland's Low Carb Cuisine Saturday in St. Petersburg. The store will offer everything from microwavable pork rinds and candy bars to books and tortillas.

Isaiah and Maureen Copeland plan to open Copeland's Low Carb Cuisine Saturday in St. Petersburg. The store will offer everything from microwavable pork rinds and candy bars to books and tortillas

Don Currie, a Tampa information technology project manager, has lost 41 pounds since Aug. 10 on the Atkins plan and has another 9 pounds or so to go.

He has developed tricks for staying on target when dining out, making sure the bread basket never makes it to the table and asking for an extra plate to put aside what he's not going to eat.

Still, he admits that eating out low carb-style isn't easy.

"The world is geared toward high carb, low fat foods," Currie said. "But I tried that, and I was 230 pounds. A little bit of effort is worth a lot."

Currie now has the option of going to a growing group of stores and restaurants in the Tampa Bay area that are expanding their menus and shelves to accommodate folks following Atkins, South Beach or other diets that call for a sharp decrease in carbs found in flour, sugar, rice, pasta, potatoes and many fruits. At Jason's Deli in Tampa, he said, the wait staff "doesn't bat an eye" when he asks for a breadless sandwich.

As more businesses scurry to get a slice of the profits being made on low carbohydrate products, one of the first Tampa Bay restaurants to design and market a menu as appropriate for low carb, high fat Atkins dieters still prides itself on its low fat, organic food.

In fact, the NK Cafe, or the Natural Kitchen, as it is known to its older customers, doesn't even serve red meat, a staple of low carb eaters. But Rita Hattab, the owner of the Tampa bistro, said its reputation for light lunches has been a plus.

"I think a lot of people come in who have eaten their fill of steak," said Hattab, who lost a significant amount of weight on the diet herself. "They want something that's not going to make their teeth hurt."

Although it has been selling its popular low carb cheesecakes for about a year, the NK Cafe began offering daily Atkins specials about a month ago, cycling through about 20 low carb recipes such as chicken stroganoff and Dijon chicken.

While the Atkins specials account for only about 5 percent of her business, Hattab said it has definitely been worth it.

"We realized that our menu has always been in line with the South Beach diet, with its low fat proteins and simple carbs, but we had to do some tweaking for Atkins," said Hattab, who designed the menu after she had so many customer requests. "During these tough economic times, we're glad we thought of it."

Reducing carb intake through diets like Atkins and South Beach forces the body to burn fat for energy. Studies published this year by the New England Journal of Medicine and the Harvard School of Public Health have helped dismiss questions about the effectiveness of the diet and fears that lowering carbs and increasing fat will lead to sky-high cholesterol.

Many who have tried the diet don't need much coaxing. Dr. Atkins' New Diet Revolution has been on the New York Times Best Seller's List for years, and Miami cardiologist Arthur Agatston's The South Beach Diet, published this year, already has spent 27 weeks on the list. Even TV personality Dr. Phil has come out with a low carb plan, The Ultimate Weight Solution, that is selling like hotcakes.

The popularity of such books helped inspire the managers of Haslam's Book Store in St. Petersburg to devote a couple of aisles to low carb food products that include cereal, pasta, desserts and snack foods. Co-owner Ray Hinst said so many customers were buying books and asking where they could find the products that Hinst decided to just stock them himself.

"We're not really in the food business, but we've found that stocking products is part and parcel of selling the program and the books," said Hinst, who experienced the frustration with finding low carb products firsthand since he and several members of his staff and family were on the diet. "It's one of the few diets that allow you to indulge yourself with things you crave every day, but you have to be able to find those things."

Maureen Copeland, a registered nurse, was so impressed by the effect that a low carb plan had on her weight and diabetes that she decided to open a store of her own. Copeland's Low Carb Cuisine, which will sell everything from microwavable pork rinds and candy bars to books and tortillas, is scheduled to open its doors Saturday in St. Petersburg.

"I was really getting frustrated because I could never find low carb products, and even when I bought online, the variety wasn't great and shipping and handling makes it really expensive," Copeland said. "And sometimes, you just have to have that piece of chocolate."

Eventually, she wants to offer bulk foods like low-carb flour and nuts, so that people can buy everything they need for one dish in one spot. "It'll be all low carb and sugar free, but it'll be something different," she said.

At Gigi's Italian Restaurant, which has locations in South Pasadena, Treasure Island and St. Pete Beach, diners may choose from a variety of items on its low-carb corner, including pizza made from a whole wheat crust, a bunless bacon cheeseburger plate, and filet mignon.

"It's been going pretty well," day chef Ed James said. "People keep coming back for more."

Michael Vanderburg, owner of Cafe European in Tampa, estimates that about 70 percent of his customers are on some form of a low carb diet. He said it has become even more pronounced since Dr. Robert Atkins died in April. While Vanderburg doesn't plan to design any special menus, the restaurant does tailor the existing meals to the carb cutters' wishes. "We have lots of potatoes and rice stocked up," Vanderburg said. "It eats into profits a bit, because it's more expensive to buy vegetables. But we do what we can."


The marquee at Sunset Grille, at Dr. Martin Luther King Jr. Street and 30th Avenue N in St. Petersburg, advertises specials for dieters. Owner Kay Evers said she sells from 10 to 20 of the specials each day, which account for about 20 percent of her lunch business.

Kay Evers, owner of Sunset Grille in St. Petersburg, said being receptive to such customer needs is vital to staying in business. About six months ago, the restaurant began offering Atkins daily specials such as grilled tuna steak, prime rib and grouper.

She sells from 10 to 20 of the specials each day, which account for about 20 percent of her lunch business. But if customers decide they'd rather have Tuesday's special on a Thursday, or just a bunless cheeseburger with a side of tomatoes, the restaurant doesn't have a problem fixing it up.

Meanwhile, Blimpie International is test-marketing a Carb Counter line of low-carb sandwiches and salads, and Hardee's is feeling out a low-carb burger. Don Pablos, which has three Tampa Bay locations, recently introduced low-carb Mexican fare, including fajitas made with smoked chicken, mahi mahi or black Angus sirloin wrapped in a lettuce leaf.

Bill Gieseking, director of marketing at Pepin Distributing in Tampa, said Budweiser had expected its low carb beer, Michelob Ultra, to be a niche beverage and to be sold at about 40 percent of its restaurants and bars and 75 percent of its stores. Instead, 90 percent of stores and 63 percent of bars in Tampa Bay keep the 95 calorie, 2.6-carb beer in stock.

"It's been phenomenal, surpassing everybody's expectations," Gieseking said. "Low carb products are very hot, and I don't see any end to this."

- Benita Newton can be reached at bnewton@sptimes.com or 727 893-8318


TOPICS: Business/Economy; Culture/Society; Front Page News; Miscellaneous; News/Current Events
KEYWORDS: atkins; lowcarb; pie; turass
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To: ETERNAL WARMING
Will someone please give me the first two weeks eating plan and then what to add after that?

Here are the Rules of induction. I do encourage you to get the book, however. It contains a wealth of information and is well worth the $15.00.

61 posted on 10/25/2003 6:22:17 AM PDT by jellybean ( :))
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To: tiamat
Hi tia! Hope you enjoy the recipes!
62 posted on 10/25/2003 6:23:09 AM PDT by jellybean ( :))
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To: ETERNAL WARMING
What am I doing wrong? I've been on it for 2 1/2 weeks and I've maybe lost 5 pounds.

5 pounds in 2-1/2 weeks is a reasonable rate of weightloss, actually! I didn't follow Atkins, but have lost 50 pounds through watching my diet and exercising religiously. I never did a ketosis diet. Instead, I watched (and continue to watch) the type of carbs I eat -- mostly vegetables, fruit, whole grains --- stay away from the processed garbage as much as possible. I also eat plenty of protein since I weight train, and make sure I get solid doses of healthy fats from nuts, fish, olive oil, etc. I don't eat a lot of high saturated fat meats or dairy, which is different from Atkin's.

I probably eat more along the lines of the South Beach Diet, although I originally started following these eating guidelines after reading The Testosterone Advantage Plan,a bok published by Men's Health Magazine. I had borderline hypertension previously (in my 30's!), and that is now gone. My cholesterol levels are all stellar. My triglycerides and blood sugar levels are excellent, whereas my triglycerides used to be too high when I was still buying into the high carb/low fat idea. My body fat levels are lower than they have ever been, even when I was as much as 20 pounds lighter in the past. Now if the nutritionists would put away their stupid "food pyramid," and look at the results people are getting my stepping away from their rice-n-bread-n-pasta mantra, we could potentially be a much healthier nation. Still, the decision remains with individuals to turn away from the Blooming Onions and Doritos.
63 posted on 10/25/2003 7:21:17 AM PDT by BamaDave
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To: Cincinatus' Wife
bump
64 posted on 10/25/2003 7:22:33 AM PDT by CathyRyan
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To: Cincinatus' Wife
Bump for later...
65 posted on 10/25/2003 7:24:33 AM PDT by tubebender (FReeRepublic...How bad have you got it...)
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To: ETERNAL WARMING
Everyone hits plateaus... maybe you hit yours early like I did. I lost 6 the first week, then 0 for the second week. I added in a 2-mile jog twice per week, and lost 8 in my third week. Each week after that I lost 3. (Then I started cheating regularly, and wouldn't you know it, I stopped losing. Imagine that!)

Stick with it, or make some small adjustment, and you'll break through.

I was 230# in August 2002 (I'm 5'10), and I started watching my food intake. I started Atkins at 215 on Aug 24, 2003, and hit 191 by Oct 8. 15 pounds in 12 months versus 24 pounds in 6 weeks.

(Yeah, Atkins sure doesn't work. I love laughing at those who say it is a fad and that it isn't scientific. ROFL!)

66 posted on 10/25/2003 8:02:53 AM PDT by Teacher317
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To: riri
Someone explain the biology behind Atkins to me, if they could. Doesn't all food energy basically get broken down into saccharides anyway during digestion/metabolism? (cellular respiration)

Why would eating mostly protein cause one to lose weight which it apparently does ecause I have seen many people with fabulous results.

It just doesn't make sense to me, I tend to think it is because you are so limited in what you can eat that you are inclined to lose weight.

You're not really limited at all... the hardest part is the first two weeks. This is the detox crash session. After that, you progressively add back foods like extra vegetables, fruits, nuts and whole grains. The maintenance phase has something from every food group. The only big no-no forever is refined sugar in any form, foods that aggravate individual intolerances (grains, nuts, etc.) and partially hydrogenated fat. This plan is certainly tailored to the individual.

Concerning the science behind it, you can go to http://atkins.com and read all of the information there. There's quite a bit.

67 posted on 10/25/2003 8:24:00 AM PDT by grimalkin
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To: grimalkin
BUMP
68 posted on 10/25/2003 9:12:12 AM PDT by GrandMoM ("Without prayer, the hand of GOD stops, BUT, with prayer the hand of GOD moves !!!)
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To: jellybean
Thankyou jellybean. I see two bloops I've been doing. I made a pot of bean soup and have been eating that...according to the link, that's a no-no. And I've not been eating enough fat, I think. They say I can have cheese? I thought that was verboten?

As soon as I can get a day off and hit the mall, I'll pick up the book. But I wanted to get a jump on it, so I've been reading these threads and reading online articles. Thanks.
69 posted on 10/25/2003 11:10:51 PM PDT by ETERNAL WARMING
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To: Hank Rearden
Thanks, Hank. That's heartening. I simply expected to shed ten pounds the first two weeks, and it hasn't happened. From what I read online, dry beans were good. I made a huge pot of bean soup, and now I find that's a no-no. Ack.
70 posted on 10/25/2003 11:12:42 PM PDT by ETERNAL WARMING
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To: ETERNAL WARMING
you need to avoid ALL starches, wheats, and sugars initially.

Fats, oils, protein are good. ANY starch will screw up the process initially.

Beans are full of starch, though they have more protein than most other starchy foods, they are still full of starch. Potato chips are bad, even though they have a lot of oil.

If you must eat beans, eat green beans. Do not eat dried beans, lima beans, or peas.
71 posted on 10/25/2003 11:39:22 PM PDT by XBob
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To: ETERNAL WARMING
You are allowed 3 ozs. of cheese per day. Check the list of acceptable foods for the kinds of cheese you can have. I suggest printing this page so you have a hard copy to carry with you.

Don't get discouraged! Adjust your eating just a little (leave out the beans for now) and I think you'll see greater results.

Keep me updated on your progress.

72 posted on 10/25/2003 11:43:14 PM PDT by jellybean ( :))
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To: ETERNAL WARMING
in addition, most of the weight loss in the first two weeks is water, not fat. Your body is dehydrating back down to where it should be. (Carbs cause your body to collect and hold a lot of water).

Digesting protein and alcohol takes a lot more water than digesting carbs, so now you know why you are so thirsty the 'morning after' the 'night before' party.
73 posted on 10/25/2003 11:45:38 PM PDT by XBob
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To: Mears
Atkins has been around for years. Have you been living under a rock? The reason it's taking off is because the food pyramid morons can't shoot down the results...
74 posted on 10/26/2003 12:09:46 AM PDT by Axenolith (Part your hair with a turnip, and the world will smile with you.)
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To: ETERNAL WARMING
You really need to read Atkins' book, which is inexpensive in paperback. The bean soup is a HUGE no-no; it seems the online articles you ran across were the wrong ones.

It's not all that difficult to learn, actually; you just need to understand which foods have a high glycemic index and trigger high blood sugar and insulin production.

75 posted on 10/26/2003 7:49:19 AM PST by Hank Rearden (Dick Gephardt. Before he dicks you.)
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To: Hank Rearden; ETERNAL WARMING
75 - "it seems the online articles you ran across were the wrong ones."

Must have been reading doctors and nutritionists. They seem to know less about this subject than anyone, and in fact have it bass ackwards.

I have been fighting with them for 20 years. And their advice has lead to nothing but perpetual hunger, weight gain and un-abatable diabetes.
76 posted on 10/28/2003 10:10:25 AM PST by XBob
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To: Cincinatus' Wife

Everyone is getting into the act. :)

Russel Stover Low Carb

77 posted on 11/25/2003 3:03:59 PM PST by Grit (http://www.NRSC.org)
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