Smucker sued over '100 percent' fruit label

CNN ^ | 10/20/2003

[Born Conservative]

LOS ANGELES, California (Reuters) --A California woman with a "sensitive palate" has filed a proposed class-action lawsuit against the J.M. Smucker Co. claiming that its familiar label is misleading since its spreadable jam is less than half fruit.

The case was filed last week in Los Angeles Superior Court on behalf of anyone who bought the Smucker premium brand in the past four years.

[Born Conservative]

This proves that we need tart reform...

[Sunshine Sister]

So instead of contacting Smuckers she contacted a lawyer. Imagine that. I see greed here folks, nothing but greed!

[m1-lightning]

Another bored liberal who can't afford cable...

[new cruelty]

ROTFLOL. tart reform... hah.

[coloradan]

The premium jam also contains fruit syrup, [fruit = fruit] lemon juice concentrate, [lemon = fruit] fruit pectin, red grape juice concentrate [grape = fruit]and natural flavors, ["natural" coming from ... fruit?] according to the J.M. Smucker Co. Web site.

[Petronski]

It's 100% *FRUIT*, not 100% strawberries. Sheesh. You can't make jam without pectin, and that comes from apples.

[Always Right]

I guess if she really wanted 100% strawberries, maybe she should have bought strawberries.

[MineralMan]

"Tests on "simply 100 percent" strawberry jam revealed that the spread contained less than 30 percent actual strawberries and the blueberry version contained just 43 percent berries, the lawsuit said.

The premium jam also contains fruit syrup, lemon juice concentrate, fruit pectin, red grape juice concentrate and natural flavors, according to the J.M. Smucker Co. Web site. "

Hmm, what's not fruit in this jam, then? It's not all strawberries, no question, but it's 100% fruit, it seems. Fruit syrup? Fruit. Lemon juice concentrate? Fruit. Fruit pectin? Fruit. Red grape juice concentrate? Fruit. Natural flavors.....fruit?

This is a bogus suit.

Smuckers does not say it's 100% _strawberries_ or _blueberries_. It say's it's 100% fruit, and so it is.

Bye now.

[CheneyChick]

Stop it. You're making sense.

[new cruelty]

I'm still laughing.

[PBRSTREETGANG]

...maybe she should have bought strawberries.

She'd probably sue because they contain some leaves and stems.

[m1-lightning]

tart reform...

She got smuckered into buying their brand.

[Born Conservative]

Glad you're enjoying it. It's not often that I can come up with something witty before someone else posts it.

[Bob]

The premium jam also contains fruit syrup, lemon juice concentrate, fruit pectin, red grape juice concentrate and natural flavors...

If the natural flavors come from fruit, the product really is 100% fruit. They aren't advertising 100% strawberries or 100% blueberries, just 100% fruit.

[OldFriend]

Now I could see suing if she spilled some fruit jelly in her lap as she was driving away from the supermarket........

[PBRSTREETGANG]

Smuckers should countersue asserting that she's "100% nuts".

[pgkdan]

The premium jam also contains fruit syrup, lemon juice concentrate, fruit pectin, red grape juice concentrate and natural flavors, according to the J.M. Smucker Co. Web site.

Correct me if I'm wrong, but isn't that all fruit?

[new cruelty]

tee hee. You two are making milk come out of my nose...

wait... I haven't drank milk today! :O

[stainlessbanner]

Shirley Shirley bo burley
Banana fana fo firley
Fe fi fo firley
SHIRLEY!

Now Smucker....