Posted on 10/31/2019 6:49:29 PM PDT by 2ndDivisionVet
During Game 7 of the World Series on Wednesday night, President Donald Trump's campaign launched a seven-figure national ad buy -- a 30-second commercial touting his first-term accomplishments on terrorism, the economy and immigration.
But the real key to the ad -- and the bit that you need to pay very close attention to -- comes in the final moments of the commercial, when the narrator says this:
"He's no Mr. Nice Guy. But sometimes it takes a Donald Trump to change Washington."
Those two sentences are hugely telling when it comes to understanding how Trump (and his campaign) are going to position him in the race for a second term next November.
What's clear from that tag line -- "no Mr. Nice Guy ... sometimes you need a Donald Trump" -- is that the campaign understands how poorly the President is perceived on a bevy of personality traits. He's not seen as friendly. Or kind. Or empathetic. Or even really, someone you'd want to spend a bunch of time around.
This ad tries to turn those traits on their head. Rather than being regarded as a negative for Trump, his campaign is trying to argue that in order to fix a place as broken as Washington, you need someone who doesn't care about whether you like him. Or whether anyone likes him. Who only cares about results.
In a bumper sticker, the campaign messaging that this ad appears to preview goes like this: Yes, he's a jerk. But he's a jerk who gets results!
(Excerpt) Read more at cnn.com ...
Great economy, peace and stability, no wars, energy independence, national safety, crazy vile democrat opposition, jobs jobs jobs. Don’t think he needs to try too hard.
“He’s going to run for office?”
Yep!
Yay! CNN still does not get why they are losing.
And then they actually imply that it's bad to have a president who's main quality is getting things done rather than being someone a voter wants to hug and tell all his problems to.
In my view ... good news that this is what the media thinks they need to teach their useful idiots. They REALLY think they are idiots. I mean, democrats aren't that bright when it comes to how to govern, but this is really really patronizing. Love it.
“Yes, he’s a jerk. But he’s a jerk who gets results!”
—
If that’s what the Dem-Media Complex really needs to get them through to 2021 and a Trump blowout, that’s okay. Nobody cares about them anyway.
He needs to start playing Alice’s No More Mr Nice Guy at rallies. :D
By who? You? CNN? The media? The Left? Academia? Hollywood? Environmentalists? Climate change advocates? Pro-abortionists? Feminists? Race baiters? LBGQT's?
Yes, of course.
But for the vast, silent majority, he's a great guy who loves his country and his personality is just fine.
“He’s a jerk, but he is our jerk”
Nice guys sold us out for the last 4 decades
Screw that crap
If that what it takes. But I substitute "jerk" for "Very Stable Genius".
Mccain suspending his campaign is an example..but I never considered him a nice guy
I watched the ad listing everything he has accomplished and could just have easily ended with “no mister nice guy finishing last, I’m winning for you the American people. “
McCain was really nice to those terrorists
Just because he hates Americans doesn’t mean he wasn’t a nice guy to our enemies and elites
They all play along to get along, except Trump
Foreground that the candidate is a wonderful guy you'd love to have a beer with, and rumors and grumbling circulate in the background.
Say upfront that he may not be a nice guy but that he gets results, and the background chatter is that he may not be such an awful guy after all.
It's what DDB used to do for Volkswagen. Put the bad things people are saying about your product in the add - along with the good things - and you neutralize your critics.
You can see a little of that in Nixon's advertising and even in Reagan's bear in the woods ad: sometimes you need a bad@ss to get things done.
Maybe Hillary Clinton would have benefited from that kind of campaign: say that she was the scary one, but that sometimes you need somebody scary to get things done.
I just am mystified by the arrogance. Trump was elected by the choice of the voters. The author makes that seem irrelevant like it was a small detail worth not mentioning......
Cillizza, you’re a sorry, lying POS.You’re part of the problem in this country and the more people find out just how you and your ilk are helping the Demonrats destroy this country, you’ll be lucky to sell newspapers on the corner when CNN and the rest go UNDER! And by the way, the President has it all over you and the other clowns on fake news. People love him, want to be around him and appreciate him because he does what he says he will do, he loves this country and he loves people and wants the best for them. This will be abundantly clear come 2020. I can’t wait to see a “repeat on steroids” when the votes are counted and the idiots sit around the newsroom and cry like little girls!!!
Yes. We love him because he fights for us. Aside from Ronald Reagan 30+ years ago, no one has done that for us Republicans since. We choose a bare knuckle brawler to take this country back! Funny that the idiots at CNN are getting a clue. But it won’t last!
Twitter has banned political ads. Just imagine if the networks banned political ads.
What insight!
What brilliance!
*spit*
Trump is going to get re-elected by popularity.
What a dirty trick! :)
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