Posted on 04/14/2015 6:28:10 PM PDT by 2ndDivisionVet
(VIDEO-AT-LINK)
HOUSTON (KTRK) -- In the center of Ted Cruz's national campaign headquarters in a southwest Houston high-rise is a group of staffers you may not know -- but who may know a lot about you.
They are the data and analytics team, led by researcher Chris Wilson.
"There is nothing we're doing that is magical or is in a black box," explained Wilson, whose company, WPA Opinion Research, also worked for Texas Governor Greg Abbott's successful campaign in 2014. "The difference between what we're doing and what other people are doing is the commitment to it. I think what we're doing is more advanced."
They are advanced, in that they have a team of 10 PhD's creating and analyzing programs which target potential voters and donors. They utilize the data not just to find out what issues matter to you, but why you care about them.
"That's the level of targeting that exists on every single person and every single republican primary voter in the united states and the way in which we will communicate with him or her," explained Wilson. "Targeting existed, even to a certain extent individual targeting existed. But I don't think the individual targeting the way that we're doing it has ever been done before."
"Any time you go on line, you leave a digital footprint," said John Taylor, a political science professor at the University of St. Thomas in Houston.
He says whether its Cruz, or Rand Paul, Marco Rubio, or Hillary Clinton -- they're all gathering data online and off -- it's getting more sophisticated by the day. While President Barack Obama's 2012 campaign is the "gold standard" of campaign analytics, Taylor said the first "online" campaign was then-candidate Bill Clinton in 1992.
"By 1996," said Taylor, "we began to see most campaigns online. Then we began to see by 2000 the use of analytics to start to drive how we tailor campaigns."
It's called-micro-targeting, which means data-miners can learn information through phone surveys, the websites you visit on a computer, tablet, or phone. They can even target the television shows you watch.
Cruz's team is able to pinpoint how to reach you and predict how you'll respond by extrapolating data collected in surveys and personality profiles.
Wilson said, "If we have the ability to talk to voters one on one, the way they care about things on issues they care about, that's what political campaigns should be about. And it gets back to the way campaigns were meant to be run in the first place."
Cruz's team of doctoral data miners will grow to twenty as it works information in the early primary states.
Regardless of their work, they know that ultimately what drives someone to the polls isn't data. It's a candidate and his or her message.
"No matter how advanced any analytics you have may be," mused Wilson. "You couldn't have elected Wendy Davis Governor of Texas using these techniques."
I sure hope so.
Good. The Obama campaign used advanced statistical techniques and IBM SPSS to win the last election.
Good.
They have a very active social media campaign as well. They’re even inviting people to use their logo to create their own pro Cruz artwork.
Good
I stand with Ted
I get e-mails from the Cruz campaign at least once a week. I don’t know how they got my e-mail address, but I am OK with that. I plan on voting for him.
Just have a consistent message based on your core values and you won’t need to worry about telling people what your statistics say they want to hear.
Americans imploring someone, anyone to bring this country back from the abyss will be looking for Ted, once they hear his message, not the other way around. The Commie Left has silenced the conservative voice since ‘09, using ever Gov and google tool available.
You can only plug up a geyser for so long.
Wait till Ted attacks Moose on school lunches, and has our country’s KIDS begging their parents to vote for Cruz!
Virtually every campaign has found my email address, even though I signed up for none of them.
This is how geniuses role.
I’ve waited a long time for a conservative smart enough to play the game and still keep the faith. One in a million, is Ted. Possibly Chuchillian.
With someone of the savy and smarts of Ted, conservatives will never be the butt of jokes as hay seeds again. That meme that you have to be stupid to be conservative is forever dead.
He needs to “bone up” on nothing, needs no voice coach, no make over, like Hillary.
I love our field this cycle.
to win the last election.
Oops.
“roll” - role
Oops.
“roll” - role
Hillary has the NSA
That’s how he came from 20 pts down to win in TX. Smart man.
Pray America is waking
PJTV Video Interview: How Ted Cruz Plans to Turn the Country Around
http://www.freerepublic.com/focus/f-bloggers/3279255/posts
And the Clintons have a very formidable associative profiled database, a veritable private who’s who and their peccadilloes and proclivities and hot buttons and links to people who can influence them.
Yet they still have “no idea” who hired Craig Livingstone, LOL.
bttt~!
All of the above. I just hope we can win without fraud.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.