It could be worse. About ten years ago I read an account of how a large, famous-name bank (I forget which one now) had set up a form letter to be sent to its biggest depositers asking them if they wanted to subscribe to a special service. However, due to a programming error, instead of each recipients' name being substituted at the top of the letter intended for them, the original "test" name was left in. So all the bank's best customers got letters that began, "Dear Rich Bastard:"...