Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Snap-off bra is a magnet for men
The Times (U.K.) ^ | 06/29/2002 | Charles Bremner

Posted on 06/28/2002 5:48:00 PM PDT by Pokey78

AFTER eight decades of fumbling with hooks on brassieres, French women are being offered a technical breakthrough — a soutien-gorge that fastens with magnets and undoes with a twist.

The gesture is so easy that it should transform the lives of the 80 per cent of women who put their bras on back to front and then pull them around, the makers say.

The makers, Bolero, also see advantages for the Gallic male: no more struggling with le crochet récalcitrant. “Men have always found the fastening system to be barbaric,” a spokeswoman said.

Georges Chetochine, a behavioural consultant who advised Bolero, said that Frenchmen felt a loss of virility if they stumbled while performing l’art du decrochage. “Our study showed that the bra fastener posed a problem. It takes time,” he said. “The man gets annoyed and embarrassed. Then the women gets irritated too, so she takes it off herself. The man is no longer the conquering male.”

The small magnets, which form a flat gold rectangle, have been tested to ensure that they posed no threat to health or mobile telephones.

The flimsy black construction, which will cost about £35 when it reaches the shops in the autumn, elicited mixed reactions from men and women when road-tested in the Place de l’Opéra, near The Times’s office. “This is wonderful for women. It’s incredibly easy compared to hooks and I’m going to start putting my bra on the right way round,” Sophie, 27, a secretary, said.

But 22-year-old Frédérique said she feared that magnets would take away the charm for men. “There will no longer be the desire that comes with patience. The gift wrapping is too easily undone.”

Sandrine, a sales assistant, said: “Sometimes it’s fun to see a man panic over a bra.”


TOPICS: Miscellaneous
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-8081-92 next last

1 posted on 06/28/2002 5:48:00 PM PDT by Pokey78
[ Post Reply | Private Reply | View Replies]

Comment #2 Removed by Moderator

To: Pokey78
velcro.
3 posted on 06/28/2002 5:57:51 PM PDT by galt-jw
[ Post Reply | Private Reply | To 1 | View Replies]

To: Victoria Delsoul
I wonder if this product works as advertised. Let's test it.
4 posted on 06/28/2002 6:02:08 PM PDT by Sir Gawain
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pokey78
Georges Chetochine, a behavioural consultant who advised Bolero, said that Frenchmen felt a loss of virility if they stumbled while performing l’art du decrochage.

That figures, they even surrender in bed.

5 posted on 06/28/2002 6:02:17 PM PDT by avg_freeper
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pokey78
Unfortunately, if she rubs up against him, the magnet in her bra erases the magnetic coding on his credit cards.
6 posted on 06/28/2002 6:03:01 PM PDT by DonQ
[ Post Reply | Private Reply | To 1 | View Replies]

To: galt-jw
Lol. Tear away.
7 posted on 06/28/2002 6:03:19 PM PDT by lwoodham
[ Post Reply | Private Reply | To 3 | View Replies]

To: avg_freeper
OH, LOL.
8 posted on 06/28/2002 6:03:59 PM PDT by Wrigley
[ Post Reply | Private Reply | To 5 | View Replies]

To: Pokey78
I've read where some underwire bras were causing problems by setting off metal detectors.

I bet those magnet bras will cause a red alert!

9 posted on 06/28/2002 6:04:38 PM PDT by LibKill
[ Post Reply | Private Reply | To 1 | View Replies]

To: Adrianne Hampton
We like the banana rather than the peel. {;^UU

10 posted on 06/28/2002 6:06:21 PM PDT by SevenDaysInMay
[ Post Reply | Private Reply | To 2 | View Replies]

To: Pokey78
Snap-off bra is a magnet for men

It ain't the bra, its the contents.

11 posted on 06/28/2002 6:06:55 PM PDT by Wolfie
[ Post Reply | Private Reply | To 1 | View Replies]

To: Adrianne Hampton
I can unlock a bra clasp like Houdini with one hand without interrupting the kiss.

12 posted on 06/28/2002 6:07:03 PM PDT by The KG9 Kid
[ Post Reply | Private Reply | To 2 | View Replies]

To: Adrianne Hampton
A man that fumbles with the bra isn't worth having

I don't fumble. I carry a pocket knife. ;^)

13 posted on 06/28/2002 6:07:16 PM PDT by uglybiker
[ Post Reply | Private Reply | To 2 | View Replies]

To: Pokey78
One handed bra removal is a skill easily learned, it just requires practice and a light touch.

The one fingured removal technique is still a mystery to me.

A magnet as a fastener could only work for the anorexic.

14 posted on 06/28/2002 6:07:57 PM PDT by Dinsdale
[ Post Reply | Private Reply | To 1 | View Replies]

To: Adrianne Hampton
A man that fumbles with the bra isn't worth having ^)

Confucious say: "He who doesn't fumble with the bra probably has worn one before."

15 posted on 06/28/2002 6:21:19 PM PDT by ravinson
[ Post Reply | Private Reply | To 2 | View Replies]

To: Adrianne Hampton
A woman, who wears a bra that causes fumbling isn't worth having.;^)
16 posted on 06/28/2002 6:21:50 PM PDT by Kermit
[ Post Reply | Private Reply | To 2 | View Replies]

To: Adrianne Hampton
A man that fumbles with the bra isn't worth having ^)

Not bad for a newbie. Welcome to FreeRepublic. Can I see your breasts?

17 posted on 06/28/2002 6:25:38 PM PDT by johniegrad
[ Post Reply | Private Reply | To 2 | View Replies]

To: Pokey78
Our study showed that the bra fastener posed a problem. It takes time

Les hommes français sont les idiots stupides et les morons retardés.

18 posted on 06/28/2002 6:49:19 PM PDT by Drew68
[ Post Reply | Private Reply | To 1 | View Replies]

To: Adrianne Hampton
. . . so drill-and-practice with the laundry is mandatory . . .
19 posted on 06/28/2002 6:58:07 PM PDT by conservatism_IS_compassion
[ Post Reply | Private Reply | To 2 | View Replies]

To: DonQ
In the vast majority of cases, she has already erased his credit cards anyway.
20 posted on 06/28/2002 7:03:49 PM PDT by Illbay
[ Post Reply | Private Reply | To 6 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-8081-92 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson