I am, in fact, a Luddite, and feeling fairly unapologetic about it at the moment.
When current events get absolutely horrid, I joke about packing it all in and joining the militia guys that live in our woods (I hear they are short on women)... and there is a hint of truth in the dream. I am never happier or more at peace than when I am camping, or on a trail with my horse in the woods. I sometimes think I really could do it. If some Aragorn came along (probably in the shape of a Montana Militia member) and offered to take me away, I may go. I could leave "all of this" in a heartbeat! but if you look real close I may be stringing cable behind me on the way up there just in case - that would be the only thing I might miss!
In other words, these journalists make way too big a deal out of the "environmental message," blowing it out of proportion to the work itself and dismissing the greater messages of the story.