[mmichaels1970]

What Buckee's fears most is if Beaver Mart adopted the same big store business model and color scheme and expanded its operations.

Maybe THAT'S when you decide to sue.

Since both Beaver Mart and Buckee's are gas and go shops, use a beaver as their mascot, and have names that begin with a B, at least some people will get confused.

I see zero percent chance that a person is going to confuse a Beaver Mart ad (in BEAVERCREEK OHIO, mind you) with a Buc-ee's.

Here's Beavercreek High School. May as well sue them too. The entire town is littered with Beaver related stuff.

[dfwgator]

[Rockingham]

Trademark law infringement cases are decided by a complex weighing of factors. Waiting to sue risks an adverse decision due to the equitable doctrine of laches. The law favors early and strong action instead of a wait and see approach.