An American company, selling Mexiian Food to Mexicans in Mexico?
I predict, No bueno.
Tourists will eat there, however.
No bueno. No beans for no beaners!
It absolutely can succeed. Chipotle may adjust its stores, staff or ambient music somewhat in Mexico, but otherwise globalism, urbanization, convenience, corporatism has swamped the entire world.
one could have said the same thing about the American hamburger 70 years ago, or Japanese ramen in Japan 40 years ago, but now both have corporate chains offering standardized versions of local food, that are a clean, convenient, recognizable alternative to the local mom-and-pop store.
“Tourists will eat there, however.”
...are there some that are still stupid enough to be a tourist in Mexico>