2023: “Twitter rebrand to X is destined to fail.”

X ^ | 07/07/2026 | Katie Miller

[SmokingJoe]

2023: “Twitter rebrand to X is destined to fail.”

2026: “Fastest-growing website among the top 20 in the world.”

X in June 2026:

→ 4.399 billion visits → Up 4.66% from May → Fastest-growing website among the top 20 in the world → 3rd fastest-growing website among the top 50 in the world

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TOPICS:
KEYWORDS: x

[SmokingJoe]

Obviously or they wouldn't still be writing articles.
Just in case you don't know where to find Google either, this is the link to their web site.

https://www.fastcompany.com/

[SmokingJoe]

They trash Musk mostly because he’s backing Trump.
They didn’t trash Musk so much before that.

[SmokingJoe]

$44 Billion.
Worth every penny of it.
X currently has more political influence in more countries than most media publications.
Look what happened to Starmer after he got into a fight with Musk.

[Lopeover]

Those who are purposefully hanging onto the old blue birdbrain name because there is simply so much TRUTH posted on X and post clarifications that they find X unpalatable for communists and their propaganda.

[Robert DeLong]

Well, they are wrong, perhaps this will be their final nail in the coffin. My question was really offered in jest, rather than being a serious question. A play on their prediction that failed with regards to X, in a spectacular fashion. 🤣👍

As I said I know nothing about the company, but looking at the site, I am not impressed with their presentatin, at all. That's just a personal assessment. Others may be entralled. Makes no dfference to me.

[ClarityGuy]

Of course! As Twitter it was the paragon of controlled speech — then Elon freed it up.

[catnipman]

another perfect example as to why any article that starts with “experts say” almost always is a waste of time to read or listen to ...

[citizen]

Most people still say Twitter? Really? I don’t. X is X, easy peasy.

[Jeff Chandler]

[JayGalt]

Most is always a loaded assessment. I know no one who says I found it on X but different circles are undibtably different.

[ETCM]

While Twitter is succeeding, the article’s prediction was correct. Nobody has embraced the “X” branding. Everyone refers to X as Twitter, or in media, “X, formerly Twitter”. The left’s disappointment is that X is thriving, regardless of branding. Prince’s failed rebranding to an unpronounceable symbol also failed, but his success continued.

[thegagline]

Good one! I look better in the shade.