Sidney Sweeney in a new ad for American Eagle Outfitters.
Posted on 04/16/2026 7:58:35 PM PDT by SeekAndFind
American Eagle Outfitters (AEO.N), opens new tab shares jumped on Wednesday after the denim retailer unveiled a second campaign with "Euphoria" star Sydney Sweeney, a year after a viral and controversial ad featuring the actress fueled a stock rally.
American Eagle's shares rose nearly 6% to $18.80 in early trading after the denim maker launched a new ad with Sweeney for its summer season denim shorts collection, which includes low-rise shorts and super low-rise micro "skorts".
Sidney Sweeney in a new ad for American Eagle Outfitters.
The company's first ad with the actress, called "Great Jeans", faced social media criticism over perceived racial undertones, but has helped its shares rise 77% since it was launched in July 2025. Revenue also jumped 37% in the six months through January, compared with a 24% rise in the same period a year earlier.
"If Sydney Sweeney is a registered Republican, I think her ad is fantastic," U.S. President Donald Trump told reporters last year.
Credit and debit card data suggests last summer's Sweeney campaign was more than just a short-term boost for American Eagle, with spending rising more among Republican consumers, according to Michael Gunther, SVP, Research & Market Intelligence at Consumer Edge.
Apparel and accessories companies such as American Eagle and Tabby handbag maker Tapestry(TPR.N), opens new tab have leaned on celebrity collaborations to appeal to affluent Gen Z customers willing to spend on pricier nice-to-have items, even as lower- and middle-income consumers struggle to afford essentials.
The new campaign, called "Syd for Short: American Eagle Jean Shorts," is American Eagle's latest effort to boost demand as it navigates lingering pressure from tariff-linked costs.
(Excerpt) Read more at reuters.com ...
Yes, she was. Beautiful inside and out. Died young. BRCA2 breast cancer at 46. Her aunt died of the same thing.
I’m so very sorry. The world is lessened by the loss of every good person.
So instead of having a “feeling”, as in being a thought, you want to go and have a “feeling” as in actually feeling them? That would certainly beat my guess work.
There was a girl like that in high school. She was literally unbelievable and all natural, as we watched her grow up. What made her so unbelievable is that the rest of her was so petite. She had a very nice personality too.
Guys would joke that she needed a counterweight hanging on her rear end to keep her from falling down face first.
Thank you.
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