Sidney Sweeney in a new ad for American Eagle Outfitters.
Posted on 04/16/2026 7:58:35 PM PDT by SeekAndFind
American Eagle Outfitters (AEO.N), opens new tab shares jumped on Wednesday after the denim retailer unveiled a second campaign with "Euphoria" star Sydney Sweeney, a year after a viral and controversial ad featuring the actress fueled a stock rally.
American Eagle's shares rose nearly 6% to $18.80 in early trading after the denim maker launched a new ad with Sweeney for its summer season denim shorts collection, which includes low-rise shorts and super low-rise micro "skorts".
Sidney Sweeney in a new ad for American Eagle Outfitters.
The company's first ad with the actress, called "Great Jeans", faced social media criticism over perceived racial undertones, but has helped its shares rise 77% since it was launched in July 2025. Revenue also jumped 37% in the six months through January, compared with a 24% rise in the same period a year earlier.
"If Sydney Sweeney is a registered Republican, I think her ad is fantastic," U.S. President Donald Trump told reporters last year.
Credit and debit card data suggests last summer's Sweeney campaign was more than just a short-term boost for American Eagle, with spending rising more among Republican consumers, according to Michael Gunther, SVP, Research & Market Intelligence at Consumer Edge.
Apparel and accessories companies such as American Eagle and Tabby handbag maker Tapestry(TPR.N), opens new tab have leaned on celebrity collaborations to appeal to affluent Gen Z customers willing to spend on pricier nice-to-have items, even as lower- and middle-income consumers struggle to afford essentials.
The new campaign, called "Syd for Short: American Eagle Jean Shorts," is American Eagle's latest effort to boost demand as it navigates lingering pressure from tariff-linked costs.
(Excerpt) Read more at reuters.com ...
#MBTGA
I like Sidney Sweeney.
She got to me to take a look at AE’s jeans.
I’d love to try a pair, but I don’t need any capris.
Do a tall, AE.
And I don’t mean LL Bean’s medium tall.
I mean a 34” inseam.
Jeez louise, no tall...
If you are an all American hetero male and you don’t find her super hot, then there is something seriously wrong with you. My what beautiful tits, no, no, I mean eyes, eyes she has.
I have a feeling her upper extremities are not natural.
lol. I’ve got lots of daughters. I’m almost 7 feet tall (at a thin — not fat at all 300lbs) and my wife is a couple inches over 6 feet.
Daughters are, as one would expect, very tall.
I’ve heard your complaints in 5 part harmony at many a dinner table, occasionally replete with teenage crying accusations of “why did you have to be so tall?!”
Like we had anything to do with it.
You triggered PTSD.
“ have a feeling her upper extremities are not natural”
I volunteer to examine the issue closely.
Beefy Balloons.
By now it seems pretty clear she’s got a tidy laundry list of other things going for her, in spades, besides what you’ve adduced!
I don’t care about all those other things. Just the two.
LL COOL J - Mama Said Knock You Out (Official Music Video)
https://youtu.be/vimZj8HW0Kg?si=GdvB3ec1MbMi3pIU
Great tune. It’s the weekend! +1
I agree. Also, from the 60’s. Graduated from HS in 1969. My late wife seldom wore much if any makeup. Long blonde hair, jade green eyes and natural beauty. Earth mother type when it came to the cosmetic department. But I still remember the shiny pink, strawberry flavored lip gloss and the Heaven Sent perfume.
But all that said, let’s be honest and give nature it’s due. Men aren’t looking at her eyes. ;) Sydney is well put together. God was good to her.
I think you’ll find you are wrong about that. Every indication is they are all hers. Every site that covers such things says she is natural.
My beautiful niece was like that in high school. In her early 20s she had a reduction. Manny reasons including discomfort.
‘Will you please ask your breasts to stop staring at my eyes?’
El Rushbow
My parents’ generation calls those “bedroom eyes”. My wife has ‘em.
I’m so deeply sorry for your loss. She sounds wonderful.
Graduated HS in 1962. She seems to be advertising skirts as short as we used to wear. They required excellent posture and I still have a couple as souvenirs.
The stock has peaked twice.
Investors will milk the shares for as much as possible.
The one ounce silver coin from the US mint is called American Silver Eagle.
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