Sidney Sweeney in a new ad for American Eagle Outfitters.
Posted on 04/16/2026 7:58:35 PM PDT by SeekAndFind
American Eagle Outfitters (AEO.N), opens new tab shares jumped on Wednesday after the denim retailer unveiled a second campaign with "Euphoria" star Sydney Sweeney, a year after a viral and controversial ad featuring the actress fueled a stock rally.
American Eagle's shares rose nearly 6% to $18.80 in early trading after the denim maker launched a new ad with Sweeney for its summer season denim shorts collection, which includes low-rise shorts and super low-rise micro "skorts".
Sidney Sweeney in a new ad for American Eagle Outfitters.
The company's first ad with the actress, called "Great Jeans", faced social media criticism over perceived racial undertones, but has helped its shares rise 77% since it was launched in July 2025. Revenue also jumped 37% in the six months through January, compared with a 24% rise in the same period a year earlier.
"If Sydney Sweeney is a registered Republican, I think her ad is fantastic," U.S. President Donald Trump told reporters last year.
Credit and debit card data suggests last summer's Sweeney campaign was more than just a short-term boost for American Eagle, with spending rising more among Republican consumers, according to Michael Gunther, SVP, Research & Market Intelligence at Consumer Edge.
Apparel and accessories companies such as American Eagle and Tabby handbag maker Tapestry(TPR.N), opens new tab have leaned on celebrity collaborations to appeal to affluent Gen Z customers willing to spend on pricier nice-to-have items, even as lower- and middle-income consumers struggle to afford essentials.
The new campaign, called "Syd for Short: American Eagle Jean Shorts," is American Eagle's latest effort to boost demand as it navigates lingering pressure from tariff-linked costs.
(Excerpt) Read more at reuters.com ...
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Jim
She is really beautiful.
mmmmmmmm!
Hotter than a pistol!
RE: 2nd comeback.
Comebacks often arrive in pairs, such as features of attractive women.
When they redo “Cool Hand Luke,” she can wash the car...
"You'll put your eyes out, kid!"
Don’t call it a ‘comeback’!
What specifically do like about her?
She does have beautiful eyes.
So what specifically do you like the most about her?
I see “American Eagle” and I think the airline.
MAGA !
“Well firm and high.”
>What specifically do like about her?
The shape of her face, her complexion, her smile, the color and length of her hair, the not over-bright lipstick. I look at her and think gentleness and elegance. Most Hollywood types seem over-madeup to me. She doesn’t. I’m from the 60’s when a lot of us weren’t into makeup and my hair is still down to my waist, though grey now.
She has eyes? I guess everyone should.
I see “American Eagle” and I think the ammo company.
And our RV is an American Eagle.
I C whut U are doing there, and totally approve...
Bumping best thread of the day
she’s famous because she’s got the big boobages
“Way up firm and high”
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