I’m imagining a new product at Whole Foods in NY City and Los Angeles
Organic Ancient Roman Barbegal Water Wheel Flour
Only $16 a LB.
I just bought a grain mill. It fits in a cabinet in my house, and the flour will cost far less than that.
Add “Fair Trade” and “Sustainably Sourced” to the product name and, voila!
Grand Rapids has a Whole Foods. I experienced a behind-the-iron-curtain feel to the experience. I way prefer a few of the local places, or even Fresh Thyme. Of the national chains, Trader Joe’s rules. Always busy, customers are friendly to other customers, prices are pretty great, selection outstanding. About a quarter the size of Whole Foods.