Posted on 11/12/2025 9:30:45 PM PST by nickcarraway
Madrid expects a return of more than 70 million euros for the first official NFL game in Spanish territory
The NFL will officially debut in Spain this weekend with the game between the Washington Commanders and the Miami Dolphins at the renovated Santiago Bernabeu, a historic event that promises a huge economic and media impact for Madrid.
Madrid City Council estimates a minimum direct impact of 16.37 million euros, although it hopes to exceed the 70.2 million generated by the match played in Munich in 2022, according to estimates by Intelligence 2P, the strategy and market intelligence unit of 2Playbook.
An unprecedented economic and media return
The Madrid City Council expects an economic and social impact of 9.2 million euros, mainly in the services sector, and media coverage worth around 7.2 million euros
These figures are considered "conservative estimates" which, according to the official contract, "will be clearly exceeded". All this in exchange for a public investment of just 1.5 million euros, provided by the government of Jose Luis Martinez-Almeida in sponsorship.
The NFL Experience arrives in the heart of Madrid
As part of the event, the NFL Experience Madrid was organized in the Plaza de Oriente, where thousands of fans enjoyed free activities, interactive challenges and immersive experiences related to American soccer.
75% of total sports league consumption in the region406 million people, of which 223 million are Americans.11.3 million people follow the NFL
Madrid, the world epicenter of sport and tourism promotion
During the event, the Madrid brand will be present in international broadcasts, with iconic images of the city, more than 1 billion followers.Halftime ShowBizarrap and Daddy Yankee, reinforcing the global appeal of the event.
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Throw out the politics of the NFL, if you like just watching football and might have $1-2 dollars riding on the outcome of the game, having these European games on is great.
The games start at 9:30am Eastern and NFL football games run from 9:30am until near midnight on Sunday with games starting at 9:30am, 1pm, 4pm, and 830pm.
We can’t afford to ignore the leftist politics of the NFL. This is such a huge economic subsidy for Democrats. Its stomach turning.
Maybe one of these days we will not have to bear the burden of hearing the obnoxious name “Commanders.”
Just what Spaniards need — an invasion of America’s woke sports barons.
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