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How Wawa is stealing customers from Wendy’s, Burger King and Starbucks
CNBC ^ | 10/21/2025 | Natalie Rice

Posted on 10/24/2025 9:49:24 AM PDT by sopo

One of America’s largest convenience store chains, Wawa, boasts a cult-like following, inspiring merch, tattoos, songs and even marriage proposals.

Now Wawa is hoping to expand that powerful customer loyalty found in its core markets into the Midwest and South.

The company — with deep roots in Philadelphia and South Jersey — has built a reputation on fresh, high-quality food and beverages — items not typically associated with gas stations. Its signature hoagies, Sizzli sandwiches and popular limited-time offers such as the Thanksgiving-inspired “Gobbler,” have made Wawa a destination.


TOPICS: Society
KEYWORDS: hoagies
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To: Albion Wilde

Right. When I say they stole from Sheetz, I really mean their MTO (ordering kiosk) system. They also changed their menu to match Sheetz less the deep frying.


41 posted on 10/24/2025 2:05:33 PM PDT by FLNittany
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To: FLNittany

Those are later on — kinda normal business competitiveness. Don’t get me wrong; I like Sheetz and I trust going into one. But I love Wawa. This is territorial! I deduce you are from far west of Philly.


42 posted on 10/24/2025 2:09:30 PM PDT by Albion Wilde (To live free is the greatest gift; to die free is the greatest victory. —Erica Kirk)
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To: FLNittany

Qaqa hwew in Wilmington, Ciircle K in Cleveland. Very comparable in attracting customers. Marry the two and take over any state east of the Mississippi.


43 posted on 10/24/2025 4:17:42 PM PDT by imardmd1 (To learn is to live; the joy of living: to teach. Fiat Lux! )
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To: sopo

Wawa vs Sheetz vs Royal Farms


44 posted on 10/25/2025 4:21:49 AM PDT by ViLaLuz (2 Chronicles 7:14)
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To: sopo

Moved out of NJ in 2020 to eastern PA. Lots of Wawa’s not so much Royal Farms, but if I see one I’ll check it out. Sheetz and Rutters has the grind coffee too, but it can’t compare to my home made Maxwell house :)


45 posted on 10/25/2025 6:12:58 AM PDT by ropin71 (God Bless our Troops!)
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To: sopo

I’ll see that WaWa and raise you a Culvers.


46 posted on 10/25/2025 6:59:13 AM PDT by GingisK
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To: ropin71

good to know about Sheetz and Rutters, I’ve never really settled on a brand at home.


47 posted on 10/25/2025 3:07:50 PM PDT by sopo
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